10 самых эффективных приёмов в маркетинге 2026 года | БОЛЬШОЙ ВЫПУСК CANDY SHOW
CANDY SHOW | Александр Кандеев
18,396 views
CANDY SHOW is a late-night educational show about marketing, sales, brands, and consumer culture. Here we explore how "weird" products become cult classics, how legends translate into sales, and why marketing is often stronger than quality and common sense!
Why is everything at McDonald's designed to make you eat faster and leave sooner?
Why does "GMO-free" sound like a concern, when it's often just a marketing gimmick?
Why does nostalgia sell better than discounts? What are the Didero and Veblen effects?
How did Samokat break the old consumption model?
Why could LEGO have disappeared, but instead became a billion-dollar machine?
And why is Apple making movies when it's supposedly selling iPhones?
In this episode, we've compiled the top Candy Show topics into one big one!
This is a useful 30-minute talk about marketing, where I'll explain how brands subtly penetrate our minds, influence our habits, how business manages our desires, and who determines how we live, eat, buy, and choose!
Sit back, Alexander Kandeev with you, and this is the Big Episode of the Candy Show—subscribe if you want to understand how sales and marketing really work!
00:00:30 The History of Samokat
00:04:29 Marketing Strategies in Fast Food
00:06:24 Marketing GMOs
00:08:32 Why Hollywood Needs Theme Parks
00:10:00 Why Nostalgia Makes Us Buy
00:11:56 The Renaissance of Computer Clubs
00:14:13 The History of LEGO
00:17:22 How Our Emotions and Social Comparisons Are Used to Stimulate Purchases
00:19:06 The Strategy of Louis Vuitton
00:21:00 How and Why Is Sberbank Now SBER and BANK?
00:22:58 The Phenomenon of Russian Retail
00:23:13 Why Did VkusVill Become Successful?
00:24:56 Why Is Apple Making Movies?
00:26:49 Starbucks is a bank
00:28:56 The habit of paying in advance
#sales #marketing #branding #business #facts #advertising #economics #psychology #growth #success #thinking #mindfulness #productivity #self-development #ryanair #ikea #design #marketcapture #cocacola #alexanderkandeev #marketing2026 #brands #marketingtricks #consumptionpsychology #consumptionculture #consumerbehavior #neuromarketing #brandmarketing #brandstories #marketinganalysis #businessmodels #lego #apple #scooter #mcdonalds #gmo #nostalgia #vkusvill #starbucks #sber #pricing #weblineffect #dideroeffect #delivery #fastdelivery #ecosystem #marketingstrategies #iconicbrands
20 Comments
Однако внесу свою небольшую лепту. Я подписываюсь, потому что мне действительно очень нравится подобный формат, но пожалуйста, я правда очень прошу с только наилучшими пожеланиями для вашего же канала: сделайте громкую заставку "CANDY SHOW" потишеее. Очень неудобно каждый раз делать потише когда она внезапно включается и заново погромче когда ведущий говорит. Или наоборот увеличить громкость голоса, ведь вставки звуковых мемов тоже куда громче чем основная речь.
А так я в восторге! Спасибо вам, продолжайте в том же духе!
Соглашусь с одним из коментаторов, голос тише заставки, не очень удобно регулировать громкость
Вам помощники в команду случайно не нужны?
10 самых эффективных приёмов в маркетинге 2026 года | БОЛЬШОЙ ВЫПУСК CANDY SHOW
CANDY SHOW | Александр Кандеев
18,396 views
CANDY SHOW is a late-night educational show about marketing, sales, brands, and consumer culture. Here we explore how "weird" products become cult classics, how legends translate into sales, and why marketing is often stronger than quality and common sense!
Why is everything at McDonald's designed to make you eat faster and leave sooner?
Why does "GMO-free" sound like a concern, when it's often just a marketing gimmick?
Why does nostalgia sell better than discounts? What are the Didero and Veblen effects?
How did Samokat break the old consumption model?
Why could LEGO have disappeared, but instead became a billion-dollar machine?
And why is Apple making movies when it's supposedly selling iPhones?
In this episode, we've compiled the top Candy Show topics into one big one!
This is a useful 30-minute talk about marketing, where I'll explain how brands subtly penetrate our minds, influence our habits, how business manages our desires, and who determines how we live, eat, buy, and choose!
Sit back, Alexander Kandeev with you, and this is the Big Episode of the Candy Show—subscribe if you want to understand how sales and marketing really work!
00:00:30 The History of Samokat
00:04:29 Marketing Strategies in Fast Food
00:06:24 Marketing GMOs
00:08:32 Why Hollywood Needs Theme Parks
00:10:00 Why Nostalgia Makes Us Buy
00:11:56 The Renaissance of Computer Clubs
00:14:13 The History of LEGO
00:17:22 How Our Emotions and Social Comparisons Are Used to Stimulate Purchases
00:19:06 The Strategy of Louis Vuitton
00:21:00 How and Why Is Sberbank Now SBER and BANK?
00:22:58 The Phenomenon of Russian Retail
00:23:13 Why Did VkusVill Become Successful?
00:24:56 Why Is Apple Making Movies?
00:26:49 Starbucks is a bank
00:28:56 The habit of paying in advance
#sales #marketing #branding #business #facts #advertising #economics #psychology #growth #success #thinking #mindfulness #productivity #self-development #ryanair #ikea #design #marketcapture #cocacola #alexanderkandeev #marketing2026 #brands #marketingtricks #consumptionpsychology #consumptionculture #consumerbehavior #neuromarketing #brandmarketing #brandstories #marketinganalysis #businessmodels #lego #apple #scooter #mcdonalds #gmo #nostalgia #vkusvill #starbucks #sber #pricing #weblineffect #dideroeffect #delivery #fastdelivery #ecosystem #marketingstrategies #iconicbrands