Brazilian creative director Giovanni Bianco, who started at the fair with his parents and rose to the top of show business and fashion, working with highly demanding artists and brands, is welcomed into his home by Joyce Pascowitch.

More than just listing names and campaigns, the conversation delves into what almost never comes up: the invisible cost of sustaining performance for decades, the discipline built "by force," the constant fear of not being up to par, and the difference between achieving success and creating a work of art. Giovanni talks about process, intuition, vulnerability, ego, therapy, and how connection has become one of the central currencies of our time.

Through behind-the-scenes stories (Madonna, Rihanna, Marisa Monte, Anitta, and the fashion industry), sincere provocations, and plenty of humor, Joyce and Giovanni show how a friendship with differing viewpoints can be a form of thought and why curiosity, in the end, is what keeps us alive.

(The text ends abruptly here, so the translation also ends here.) –

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📷 Instagram: @joycepascowitch

Contact: canaldajoycepascowitch@gmail.com

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TECHNICAL SHEET:
Direction: Gerson Freitas (Jack)
Production: Lucas Buli
Cinematography: Marco Antonio D’Angelo
Art Direction: Gerson Freitas (Jack)
Editing and Motion: Caio Mariano
Graphic Art: Tereza Bettinardi
Soundtrack: Marco Antonio D’Angelo

A Duke Studio production