© Hasan Imam Talks. All rights reserved.

Guest: Sabbir Ahmed (Proprietor - Learning Bangladesh)

0:00 - The changing future of digital marketing and AI

1:51 - Introduction to Sabbir Bhai and the journey of Learning Bangladesh

2:31 - Career turning points and the impact of Covid

4:27 - Starting Learning Bangladesh and the concept of passive income

5:36 - Ending Scene, Learning Bangladesh and Season Publications: Three businesses

7:53 - Previous market vs. current market: What has changed

8:29 - Decentralization of business and marketing due to AI

10:20 - The importance of tracking and data in digital marketing

11:59 - Why the Bangladeshi market is still lagging behind in many areas

13:51 - Reasons for not getting income even after learning digital marketing

15:09 - Digital Marketing is a vast ocean: Where to start

16:52 - Importance of implementation and dual currency card before learning

18:36 - The mistake of relying on a single marketing channel

20:18 - Reach, engagement and vanity Metrics Misconceptions
22:17 - Why Unit Economics, Budget and Business Data are Important
24:15 - Facebook vs Google Ads: Which is Right for Which Business
26:01 - Ad Strategy Based on Timing, Audience and Context
28:32 - How to Start an Ad Budget for Small Businesses
30:18 - Sales, Message and Lead Campaign Based on Product Pricing
32:46 - Facebook Ads Strategy for FMCG and Local Businesses
33:50 - Google Search Ads vs YouTube and Display Ads
34:31 - From Survival to Branding: How Marketing Strategy Will Change as Business Grows
35:34 - Should You Run Ads by Agency or Yourself?
36:20 - Why Keep Ad Account and Pixels Even If You Use an Agency
38:07 - Agency, In-House Marketer or Hybrid Team?
39:16 - The Real Problem of Hiring a Good Digital Marketer
41:00 - Remote Team, Consultant and Flexible Marketing Setup
42:49 - Which Marketing Report Should You Get from an Agency
43:54 - Reach, Impressions and Frequency: How to Understand Real Performance
45:21 - Understanding Campaign Performance by Looking at Frequency Rate
46:26 - If There Are No Sales, Offer, Pricing or Content: What's the Problem?
47:05 - Why Content is the Most Important Part of Marketing
47:43 - Reptile Brain and Scroll-Stopping Content Strategy
48:54 - Emotional Content and Showing the Future Version of Customers
49:24 - The Marketing Power of Augmented Reality and Product Visualization
50:33 - Maintaining the Right Structure and Attention of Landing Pages
52:06 - If There Are No Sales and Repeat Customers, What's the Problem?
52:38 - Metrics that Business Owners Should Track Regularly
53:43 - Marketing Budget and Department-wise Performance Tracking
54:51 - Importance of Team Communication and Accountability
55:30 - Authority Building and Customer Journey
56:06 - After-Sales Service, Retention and Customer Relationship
57:48 - From Traditional Marketing to Creative Offline Marketing
58:53 - Marketing Opportunities Beyond Facebook and Google Ads
59:32 - How to Scale Ad Budget from Startup to Profit
1:00:51 - Investing in Influencer Marketing, SMS, LinkedIn and Other Channels
1:03:04 - AI: The Biggest Change in Marketing and Business
1:04:23 - AI Influencers and the Future Digital Ecosystem
1:05:01 - Creating Landing Pages, Products and Business Workflows with AI
1:05:34 - Changing Job Market and Team Structure Due to AI
1:06:49 - AI Adoption in Healthcare and Business Potential
1:07:56 - Customer Personalization and Automated Marketing with AI
1:08:34 - Using AI in Garments and Traditional Business
1:09:42 - Finding Time to Work with AI Every Day as a Founder
1:10:52 - The Importance of Not Blindly Following AI's Advice
1:12:07 - AI vs. Human Experience: Where Human Decisions Matter
1:13:22 - The Need to Disconnect from Technology Occasionally
1:14:39 - AI and Media Buying: Threat or Opportunity?
1:16:24 - Strategy and Performance Marketing Skills for the Media Buyer of the Future
1:17:03 - Data Analysis, AI Tools and Marketing Workflow
1:17:40 - AI Tools for Image, Video and Creative Generation
1:18:20 - Different AI Platforms for Video Generation
1:18:56 - ChatGPT, Gemini and NotebookLM: Which One for Which Task
1:19:28 - Using Multiple AI Tools Together to Create a Better Workflow
1:20:34 - Reasons to Start an AI Course at Learning Bangladesh
1:21:46 - Learning AI and Income Opportunity for Non-Technical People
1:22:16 - The Potential for Rapid Skill Monetization with AI
1:22:48 - Course vs. Free Content: The Real Issue is Implementation
1:23:26 - Importance of Community, Mentorship and Learning Support
1:24:35 - AI Data Privacy and Ethics: What Businesses Need to Know
1:25:20 - AI Jailbreaking, Permission and Responsible AI Usage
1:25:52 - Customer Data, Phone Number and Privacy Protection
1:26:59 - Personal Data vs Customer Data: Differences in Using AI Tools
1:28:04 - Which Social Media is Important for a Freelancer Portfolio
1:28:36 - Different Strategies for Facebook, LinkedIn, Instagram and TikTok
1:29:41 - Content Strategy According to t...