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Pepsi and Red Bull Just Confirmed the Worst-Case Scenario for the Economy

Eurodollar University

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Just months after PepsiCo slashed prices by as much as 15% to win back cash-strapped shoppers, the company is preparing to *raise* them again. The cuts were supposed to revive demand after prices for some bags of chips climbed above seven dollars. But they didn’t work. In July, the company admitted consumers were under even more strain than expected.

Now Pepsi is trapped. And Pepsi isn’t alone...

Eurodollar University's conversation w/Steve Van Metre

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20 Comments

@varnix1006 5 days ago

Turns out economy cannot do ecenomy things when the masses has no money. Every corner is cut except for executives' salary.

@scottcampbell2707 5 days ago

Redbull: "we built the world's biggest cliff for the economy to jump off of"

@goliathonline69 5 days ago

Kids being born now that won't know McDonald's had a dollar menu.

@emilyfeagin2673 5 days ago

No soft drinks, no candy, no chips
I can no longer afford that

@ogre2076 5 days ago

Personally, as a truck driver, I miss the pandemic traffic.

@MichaelWilliams-iv6dj 5 days ago

A few years ago I stopped at a gas station and they wanted almost $3 for a Snickers. I would be amazed if there was 40 cents of ingredients in a candy bar so I just don’t buy them anymore.

@IJustWantToCommentThis 5 days ago

This is why CEO's fighting against higher wages made no sense. If people don't have money then they cant buy your products.

@FairBattleClips 5 days ago

Lmao take your 4$ redbull and choke on it. Your greed is the problem and it will absolutely kill your company in the end.

@just_passing_through 5 days ago

The problem with consumer spending reports is that when people are spending 60% of their discretionary income, things look okay, and when people are spending 100% of their discretionary income things look amazing. But when they are spending 100% of their discretionary income just to keep food on the table, that isn’t the good news you think it is.

@leenicholson6727 5 days ago

You’re missing something. Consumers also didn’t come back to the Pepsi products because we REMEMBER that they SCREWED US. These corporations messed up by treating their customers like subjects

@medio7570 5 days ago (edited)

I see buying junk food and soda the same way I see smoking. Paying money I can't afford for something that is going to make me unhealthy. It's a lose lose.

@TheTestimonial 5 days ago

The prices ARE possible to maintain. But executives and shareholders HAVE to accept the party is OVER.

@SaintGBar22 5 days ago

It’s not just gas prices, it’s rent increases, car payments increases, utility increases, streaming increases, car insurance increases, medical care increases. Everything is way up. There is nothing left

@TikkaQrow 5 days ago (edited)

A 12 pack of Pepsi is like $10 at the store. It'll rot on the shelves at that price. Bruh, feels like just a couple years ago you could get a 12 pack for $3.50.