Can AI Make Perfume? A Perfume Maker Tests It for Real

Perfume Sho

Perfume Sho

2,246 views

SHŌ ITO — my own perfume brand, made in limited batches: https://shoitotokyo.com/?utm_source=y...

I asked ChatGPT for a recipe for Kilian's Angels' Share, had a lab I work with make it, and smelled it next to the original. Then: how even a beginner can take AI much further with real references and real labs, the one wall AI can't get past, and what I think about perfumers who reject AI. Would you wear an AI-developed perfume if you loved it?

Chapters
0:00 Can AI make perfume?
1:40 The experiment — ChatGPT's Angels' Share recipe, made for real
6:03 Taking it further — references, AI tools and real labs
10:38 The wall
11:32 My take — the Perfumers' Union, AI and art
14:54 So, can AI make perfume?

Resources I mentioned
The basics and professional knowledge
PerfumersWorld — Foundation course (online): https://www.perfumersworld.com/perfum...
Jean Carles — A Method of Creation in Perfumery: https://www.perfumeprojects.com/perfu...
Robert R. Calkin & J. Stephan Jellinek — Perfumery: Practice and Principles (Wiley): https://www.wiley-vch.de/de/fachgebie...
IFF — Fragrance Ingredients Compendium: https://www.iff.com/scent/ingredients...
One material at a time
The Good Scents Company (e.g. Iso E Super): https://www.thegoodscentscompany.com/...
dsm-firmenich (e.g. Hedione): https://studio.dsm-firmenich.com/prod...
Complete formulas
Fraterworks — demo formulas (free): https://fraterworks.com/pages/demo-fo...
PerfumersWorld — formulation bulletin (paid): https://www.perfumersworld.com/perfum...
The Good Scents Company — demo formulas (free, e.g.): https://www.thegoodscentscompany.com/...
Basenotes — Fragrance DIY forum: https://basenotes.com/community/forum...
Safety limits
IFRA Standards Library: https://ifrafragrance.org/standards-l...
IFRA 2025 Transparency List (3,691 = 3,312 fragrance ingredients + 379 functional ingredients): https://ifrafragrance.org/latest-upda...
Instruction files for AI
Codex — AGENTS.md: https://learn.chatgpt.com/docs/agent-...
Claude Code — CLAUDE.md: https://code.claude.com/docs/en/memory
Labs
PerfumersWorld — Compound My Formula (send a formula, get a quote and a sample): https://www.perfumersworld.com/compou...
Cinquième Sens — coworking for perfumers, Paris (an example of a shared lab): https://www.cinquiemesens.com/en/indi...
Osmo: https://www.osmo.ai/

Sources
Kilian — Angels' Share (the official description of the opening): https://www.bykilian.com/product/1979...
WWD (via Yahoo Finance), 18 June 2026 — Meet the Man Launching the Fragrance Industry's First Perfumers' Union: https://finance.yahoo.com/media-adver...
Michael Nordstrand's portrait: WWDJAPAN (photo: Jake Eshelman / courtesy of Michael Nordstrand): https://www.wwdjapan.com/articles/243...
The ChatGPT recipe in this video is an experimental recipe, not Kilian's official formula. The price of the concentrate ($150 a liter) is what I pay; bottles, alcohol, making and selling come on top.

Photos and footage
Wikimedia Commons (cropped and framed): Andrew Thomas (CC BY-SA 4.0) · Backbone DM (CC BY-SA 4.0) · Carlo Brescia (CC BY-SA 4.0) · Chemsiker (CC BY-SA 4.0) · Curtis Ward (CC BY-SA 4.0) · Danny S. (CC BY-SA 3.0) · davitydave (CC BY 2.0) · Didier Descouens (CC BY-SA 3.0) · Fab5669 (CC BY-SA 4.0) · Friedrich Böhringer (CC BY-SA 3.0) · Guillotinevodka (CC BY-SA 3.0) · Jacopo188 (CC BY-SA 3.0) · Lylambda (CC BY-SA 4.0) · Maša Sinreih in Valentina Vivod (CC BY-SA 3.0) ×2 · Mecredis / Fred Benenson (CC BY-SA 3.0) · Milda 444 (CC BY-SA 4.0) · Sergei Gussev (CC BY 2.0) · Simon A. Eugster (CC BY-SA 3.0) · TobiToaster (CC BY 3.0)
Logos, product photos, portraits and page screenshots: the brands', companies', publishers' and organizations' own sites or retailers, shown for commentary.
Other photos and footage: Pexels.

Music (Uppbeat): 'Kindness' by Danijel Zambo · 'Moon Man' by Jeff Kaale · 'The Funk Is Within You' by Night Drift · 'Moving Through The Portal' by ENDELØS · 'Innovation' by Mountaineer · 'Violet Flower' by Hartzmann · 'Cooling Light' by Mountaineer · 'Aeon' by Jeff Kaale · 'Blur' by 21 On The Block

Disclosure: I'm the founder of SHŌ ITO, so the link above is my own brand. This video is not sponsored and contains no affiliate links. I'm not paid by any of the brands, companies or services mentioned.

Contact: info@shoitotokyo.com