If you've ever wondered whether you actually need social media to market your small business—this video is my answer.
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I'm Astrid, a small business mentor for freelancers, creatives and small business owners who want to build slow, gentle and profitable businesses. A few years ago I left Instagram unplanned, and when I came back to my business I had to completely rethink my marketing strategy. What I built instead turns out to be more effective and more sustainable.
In this video I share the three rules I set for myself when rebuilding my marketing without social media: not serving a platform, going beyond the platforms, and creating marketing that fits my actual needs and strengths—longer form, evergreen, and scheduled on my terms.
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📚 Resources
Join the waitlist for Grow, my gentle marketing programme → astridbracke.com/grow
Sign up for my free newsletter → astridbracke.substack.com
My popular free 4-week email series → https://astridbracke.com/move-your-bu...

📌 Which rules would you set for your own marketing? Let me know in the comments.

📖 Chapters
00:00 Introduction
00:33 Why I left Instagram (and didn't go back)
01:22 Three rules for intentional marketing
01:30 Rule 1: Don't serve a platform
02:34 Rule 2: Discoverability beyond social media
03:38 Rule 3: Marketing on your own terms
09:12 Discover Grow