The episode where the podcast officially gets its name. Fresh off travels through South Korea and Japan, Scott and Mike map out the real path from idea to first customer — and the four ways to fund it, ranked from best to last resort.

You'll learn:

-How to validate an idea with a Value Proposition Canvas before building anything;

-Why "your idea has no value until it's created value";

-The four funding paths in order of preference - pre-sales, bootstrapping, non-dilutive capital, then equity;

-What VCs actually look for (upside and downside mitigation);

-and why no pitch deck survives contact with real customers.

For a deeper dive into these topics check out episodes 17 (How to take your business to fruition) and 18 (What to do when you’re looking for investment).

Beer: Sprig and Fern Hop Flake Hazy (5.8%) & Neon Noir Japanese Black Lager (4.8%)

Pie: Mairangi Bakery Pie 2 Go - Beef Rendang & Cheese

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