Great music doesn't sell itself. And believing that it does is one of
the biggest lies in the music industry right now.

In Episode 03 of Marketing Girlies Be Like, Jazzmyne and Jamila break
down the marketing mistakes artists make including ones they've
made themselves, watched clients make, and watched major labels make.

We dig into what's working for two artists building real momentum
right now, then break down FLO's "Leak It" rollout: what they got
right, where the single sequencing lost the story, and the UK/US
marketing gap nobody wants to talk about.

What we cover:
00:00 Burn Book: Great music doesn't sell itself
02:44 Welcome to Marketing Girlies Be Like
04:18 No Skips: World-building done right
17:00 No Skips: Masego's black & white rollout
27:00 Platinum Era: FLO's "Leak It" — what worked
44:00 Where FLO's rollout lost the plot
58:00 The UK vs US marketing problem
1:03:00 Mistake #1: Random content with no purpose
1:05:44 Mistake #2: No positioning
1:10:40 Mistake #3: No audience journey
1:12:22 Final takeaway

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↓ ABOUT MARKETING GIRLIES BE LIKE
A video series where two music industry strategists break down
the marketing, rollouts, and cultural moments behind the artists
everyone's talking about.

Tell us what you wanna see in new episodes!

#MusicMarketing #ArtistDevelopment #MusicIndustry #FLO #Masego
#RolloutStrategy #ArtistBranding #MarketingGirliesBeLike #MusicBusiness