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Courtney once sold a Christmas tree on Facebook Marketplace. Eight months pregnant, dragging trees out of her photography studio, a stranger asked if she could learn photography. Courtney handed her a discount code, and walked away having sold a course. That story says everything about how she sells.

Dominik sat down with Courtney, a professional family photographer in Australia who runs two businesses side by side: Blury Photography, where she shoots newborns and families, and Mum Nostalgia, where she teaches moms to photograph their own kids. She has a signature course, a brand new mini course, a podcast, three lead magnets, and a welcome email sequence. She is also studying psychology, and has small children at home.

What makes Courtney's approach unusual is that she deliberately uses her in-person photography business to sell her online courses, and it works because the trust is already there. She talked about why that matters, how she structures her two courses at very different price points, and what happened when she first launched and spent money on ads expecting the students to roll in.

She also shared something I thought was refreshing: she genuinely does not believe passive income is passive. Her words on that are worth hearing directly.

I think you'll like this one.

Check out Courtney's work:
Instagram: www.instagram.com/mamastalgia
The Art of Childhood Podcast: https://open.spotify.com/show/2GSRPWs...
Snap Mini-Course (learn photography from your phone): www.mamastalgia.co/snap
Don’t Say Cheese (learn photography on your big girl camera): www.mamastalgia.co/dontsaycheese

Use code ONLINE30 for 30% off either course.

0:00 Intro
2:14 Teaching Mums To Capture Real Moments
4:52 What Stops Mums Using Their Camera
6:29 Why Offline Trust Beats Online Effort
8:10 The Christmas Tree Story And Easy Sales
11:45 Blending Local Shoots With Online Courses
12:33 How Fast Clients Buy After Meeting
13:04 Best Lead Sources And Facebook Groups
13:32 Instagram Trial Reels And Comment Funnels
17:18 Two-Tier Offers From Phone To DSLR
19:08 Why Start A Podcast For Trust
21:39 Lead Magnets That Build The Email List
23:21 Email Sequences And Timed Discounts
26:31 Why Online Courses Are Not Passive
30:27 Shiny Object Syndrome And Burnout Risk
32:20 First Step Before Putting Teaching Online
34:35 Where To Find Courtney And Listener Offers