La cura delle parole | Paolo Borzacchiello | TEDxMantova

TEDx Talks

TEDx Talks

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In this entertaining and thought-provoking talk, Paolo Borzacchiello discusses the effect words have on our brains and our reality, and how we can act to change it through words.
In this entertaining and thought-provoking talk, Paolo Borzacchiello discusses the effect words have on our brains and how—again through words—we can act to change our reality. Among the leading experts in linguistic intelligence, he has been studying and disseminating everything related to human interactions and language for over fifteen years. A bestselling author and podcaster, consultant, and communicator, Paolo is the co-creator of HCE (Human Connections Engineering), the discipline that studies human interactions; HCE Luxury, applied to the luxury sector; and HCE Research Institute, promoting research in the field of human interactions. A leading expert in linguistic intelligence, he has been involved in the study and public outreach of everything related to human interactions and language for over fifteen years. A bestselling and podcast author, consultant and communicator, Paolo is the co-creator of HCE, Human Connections Engineering – the discipline that studies human interactions – of HCE Luxury, applied to the luxury sector, and of the HCE Research Institute to promote research in the field of human interactions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx