Adobe just had the best year in its history — $23.8 billion in revenue and record profits.

So why has its stock lost so much of its value?

For decades, Adobe dominated the creative industry with Photoshop, Illustrator, Premiere Pro, and Acrobat. Then it changed everything: software ownership disappeared, subscriptions took over, cancellation fees frustrated customers, regulators stepped in, and new competitors began attacking Adobe from every direction.

Now Figma, Canva, Affinity, DaVinci Resolve, and generative AI are challenging an empire that once looked untouchable.

In this video, we break down how Adobe built its subscription machine, why customers started turning against it, the legal battles surrounding its business practices, and why AI could become one of the biggest threats to Adobe’s future.

CHAPTERS

00:00 Adobe’s Downfall
00:47 The Rise of Adobe Creative Cloud
02:20 The Adobe Subscription Trap
03:14 Adobe Lawsuit & Cancellation Fees
04:14 Adobe Firefly & The AI Problem
04:55 Figma, Canva & Adobe Alternatives
05:57 Why Adobe Is Losing Its Dominance

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