Hande Erçel continues her international fashion takeover — this time in Paris.

After Milan and Doha, Hande attended the Elie Saab show during Paris Fashion Week, once again proving that her career is moving far beyond Turkish television.

But what does it really mean to sit in the front row at a major fashion show? Who pays for the dress, hotel and travel, and why are luxury brands so interested in having stars like Hande at their events?

From Vogue and Pomellato to Elie Saab and Paris Fashion Week, Hande’s global fashion era is clearly just getting started.

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0:00 Hande Erçel takes over Paris Fashion Week
0:31 Hande becomes a special guest at the Elie Saab show
1:01 Why Hande’s Elie Saab invitation is a sign of her global status
1:50 Hande’s growing relationship with Elie Saab
2:12 Who really pays for celebrities at Fashion Week?
2:41 Why brands may pay stars to sit in the front row
3:30 How Fashion Week is transforming Hande’s international career
4:27 From “Sen Çal Kapımı” star to global fashion celebrity
4:39 Milan, Doha, Paris — Hande’s international fashion takeover
4:55 How one front-row appearance can lead to million-dollar contracts


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