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In this video, I'm breaking down the exact 10 reasons your emails aren't converting, based on auditing more than 50 Klaviyo accounts and helping generate over $23 million in attributed revenue for eCom brands in the last 12 months. I'll show you the fundamentals we focus on to improve email performance without overcomplicating your account.

You're going to learn:
-How to build stronger offers that improve conversions
-The angles that make campaigns specific to your brand
-How to make emails easier to read
-The CTA changes that improve click rates
-How to segment customers by lifecycle stage
-Why abandonment flows need objection handling
-How to run high-leverage A/B tests

Timestamps:
00:00 Intro
00:46 Reason 1: Fix Your Offer
02:40 Reason 2: Find A Real Angle
03:46 Reason 3: Make Emails Easy To Read
05:41 Reason 4: Fix Weak CTAs
07:02 Reason 5: Segment By Lifecycle Stage
08:41 Reason 6: Build A Better Welcome Flow
11:10 Reason 7: Fix Abandonment Flows
12:46 Reason 8: Send More Emails
14:42 Reason 9: Simplify Your Account
15:39 Reason 10: Test The Right Things