For its 18th Edition, Etam opened a bold new chapter with a reimagined Live Show. More than a fashion show, it was one-of-a-kind experience that broke conventions and redefined the conversation between lingerie, fashion and culture.

At the heart of the Palais Brongniart, silhouettes unfolded in four acts, choreographed to an electrifying setlist.

MIKI - ÉCHEC ET MAT.
THEODORA - FASHION DESIGNA
RAVYN LENAE - LOVE ME NOT
PARTYOF2 - JUST DANCE 2
ARTEMAS - I LIKE THE WAY YOU KISS ME.

CREDITS :
Artistic Direction: Olivier Leone - Pragma Agency
Choreography: Erik Christianson
Hair: Claire Gresh - Official sponsor L'Oréal Pro
Make-up: Céline Martin - Official sponsor M·A·C Cosmetics
Casting direction: Coco Casting
Music Direction: Lars Krueger - Life Kicks
Production: ATO