Book Marketing, AI Book Discoverability, And Resilience, With Ricardo Fayet

The Creative Penn

The Creative Penn

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How can you get your books surfaced when readers ask an AI what to read next? What are the hallmarks of authors and businesses that last more than a decade in the indie author industry? Ricardo Fayet gives his marketing tips after more than a decade at Reedsy.

0:00 Introduction to episode
1:10 Merchandising for authors
6:45 Writer conferences guide
9:06 Creativity and resistance
13:29 AI tools for authors
18:02 Community feedback
20:33 Sponsorships and updates
23:15 Interview with Ricardo Fayet
1:06:34 Outro and next steps

In the intro, Expanding Your Book’s IP through Merchandising [Wish I'd Known Then (https://www.buzzsprout.com/2121723/ep...) ]; Guide to writers conferences [Kindlepreneur (https://kindlepreneur.com/writers-con...) ]; Rick Rubin and Stephen Pressfield on resistance and the muse [Tetragrammaton (https://www.tetragrammaton.com/podcas...) ]; Pulitzer Prize winners disclose AI usage [Nieman Lab (https://www.niemanlab.org/2026/08/a-r...) ]; My new rebuilt fiction site JFPenn.com (https://jfpenn.com/) .

Today's show is sponsored by Draft2Digital (http://www.draft2digital.com/) , self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com (https://www.draft2digital.com/)  to get started.

This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn (Patreon: thecreativepenn)  

Ricardo Fayet is the co-founder and chief marketing officer of Reedsy (https://www.thecreativepenn.com/reedsy) , a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors.

 •  How AI search actually finds and ranks the books it recommends
   
 •  Why keywords and search volume are disappearing as marketing metrics
   
 •  Building an internet footprint so your book is worth recommending
   
 •  Product is more important than marketing, and how to find your comp titles
   
 •  Passion, business sense and resilience in the authors who last
   
You can find Ricardo at Reedsy.com (https://www.thecreativepenn.com/reedsy)