How can you get your books surfaced when readers ask an AI what to read next? What are the hallmarks of authors and businesses that last more than a decade in the indie author industry? Ricardo Fayet gives his marketing tips after more than a decade at Reedsy.
0:00 Introduction to episode
1:10 Merchandising for authors
6:45 Writer conferences guide
9:06 Creativity and resistance
13:29 AI tools for authors
18:02 Community feedback
20:33 Sponsorships and updates
23:15 Interview with Ricardo Fayet
1:06:34 Outro and next steps
In the intro, Expanding Your Book’s IP through Merchandising [Wish I'd Known Then (https://www.buzzsprout.com/2121723/ep...) ]; Guide to writers conferences [Kindlepreneur (https://kindlepreneur.com/writers-con...) ]; Rick Rubin and Stephen Pressfield on resistance and the muse [Tetragrammaton (https://www.tetragrammaton.com/podcas...) ]; Pulitzer Prize winners disclose AI usage [Nieman Lab (https://www.niemanlab.org/2026/08/a-r...) ]; My new rebuilt fiction site JFPenn.com (https://jfpenn.com/) .
Today's show is sponsored by Draft2Digital (http://www.draft2digital.com/) , self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com (https://www.draft2digital.com/) to get started.
This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn (Patreon: thecreativepenn)
Ricardo Fayet is the co-founder and chief marketing officer of Reedsy (https://www.thecreativepenn.com/reedsy) , a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors.
• How AI search actually finds and ranks the books it recommends
• Why keywords and search volume are disappearing as marketing metrics
• Building an internet footprint so your book is worth recommending
• Product is more important than marketing, and how to find your comp titles
• Passion, business sense and resilience in the authors who last
You can find Ricardo at Reedsy.com (https://www.thecreativepenn.com/reedsy)
How can you get your books surfaced when readers ask an AI what to read next? What are the hallmarks of authors and businesses that last more than a decade in the indie author industry? Ricardo Fayet gives his marketing tips after more than a decade at Reedsy.
0:00 Introduction to episode
1:10 Merchandising for authors
6:45 Writer conferences guide
9:06 Creativity and resistance
13:29 AI tools for authors
18:02 Community feedback
20:33 Sponsorships and updates
23:15 Interview with Ricardo Fayet
1:06:34 Outro and next steps
In the intro, Expanding Your Book’s IP through Merchandising [Wish I'd Known Then (https://www.buzzsprout.com/2121723/ep...) ]; Guide to writers conferences [Kindlepreneur (https://kindlepreneur.com/writers-con...) ]; Rick Rubin and Stephen Pressfield on resistance and the muse [Tetragrammaton (https://www.tetragrammaton.com/podcas...) ]; Pulitzer Prize winners disclose AI usage [Nieman Lab (https://www.niemanlab.org/2026/08/a-r...) ]; My new rebuilt fiction site JFPenn.com (https://jfpenn.com/) .
Today's show is sponsored by Draft2Digital (http://www.draft2digital.com/) , self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com (https://www.draft2digital.com/) to get started.
This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn (Patreon: thecreativepenn)
Ricardo Fayet is the co-founder and chief marketing officer of Reedsy (https://www.thecreativepenn.com/reedsy) , a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors.
• How AI search actually finds and ranks the books it recommends
• Why keywords and search volume are disappearing as marketing metrics
• Building an internet footprint so your book is worth recommending
• Product is more important than marketing, and how to find your comp titles
• Passion, business sense and resilience in the authors who last
You can find Ricardo at Reedsy.com (https://www.thecreativepenn.com/reedsy)
While the unemployment rate has held steady, it's based on the number of people who are searching for jobs. That hasn't been steady. There's a lot of people who haven't bothered searching, or quit searching because of how tight the job market is. Now, a lot of layoffs did take place in the name of "AI" where more often than not, they were big tech firms who over-hired in the pandemic and are using ai as an excuse to ditch employees and correct that while not loosing face before their stockholders.
Now the third economic impact are the CEOs who DON'T understand the tech, think of it as magic and bought into the belief that they could replace all their customer service employees with a bot who has no understanding of how the world actually works. It hasn't gone well for them. Most of them have wound up having to re-hire and train employees at a higher wage. There were also some who incentivized using ai...rather than providing the means to use it and rewarding increased productivity...and they had their employees setting up ai agents to waste tokens so they "looked" good on the metrics the company was using. Then the CEO's got the bill for their AI usage. When your paying double for the employee plus the tokens they're wasting...somehow it doesn't save them money?!
Now, what has had more of an impact than AI are all the political events we've seen: go-go-stop tariffs, war, price of gas, shipping being disrupted, price of electricity and water rising (which can be a result of AI datacenters...keep in mind, they've been building more of those than what's being used) the months last year where the government wasn't funded, and union government jobs were not being paid a salary, then the extra cost of healthcare zapping the average household's expendable income. If people don't have money, they can't buy stuff, and it's very bad for the actual economy. Keep in mind that the stock market doesn't reflect the economy. That reflects propaganda and the magical thinking of day traders...
So AI is, and will have an effect on the economy...it's just not the one which was being foretold by the tech-guru-prophets. What they are deliberately leaving out is the fact that the investment into AI is way in excess of what it can ever hope to repay, since it still lacks a business model. It still lacks a way for it to bring in money and be profitable. The AI companies are cross-investing in each other's companies to hype their collective stock prices, and make them look like they're worth more then they actually are. Eventually, the music is going to stop, investors will want their money back...and all the AI computing--which is being heavily subsidized--will stop being cheap or free. At that point, we might have to cut back on what it's being used for. It may be wise to think critically about how we're implementing it now...to preserve our thinking ability, so if it is yanked away, or becomes an unfeasible expense in the future, we're still able to function.