사우나 검색은 23배인데 목욕탕은 감정가 9%에 팔리기도 했다… 사라지는 동네 가게 TOP7
노교수의 경제교실
55 views
A neighborhood bathhouse, appraised at 2.2 billion won, sold for just 200 million won at auction. Yet, 'sauna' searches on one platform surged 23-fold that year. Customers haven't vanished; they've simply moved. We'll explore seven vanishing neighborhood businesses — convenience stores, stationery shops, bookstores, photo studios, chicken restaurants, movie theaters, and bathhouses — by comparing their declining numbers with surprising growth elsewhere.
What you'll learn:
· Why convenience store sales rose for remaining stores despite initial declines.
· The real reason 10,000 school-front stationery shops closed.
· Photo studio businesses grew, thanks to unmanned photo booths.
· A chicken brand with 116 fewer franchises, yet average sales up 40.6%.
· Movie theaters closing as audiences increase.
· Where bathhouse demand shifted: apartment communities and single-person saunas.
Chapters:
0:00 Cold Open — The Day a 2.2 Billion Won Bathhouse Sold for 200 Million
1:15 Ranking Criteria
1:44 #7 Neighborhood Convenience Stores
3:43 #6 Stationery Shops Near Schools
5:44 #5 Neighborhood Bookstores
7:34 #4 Neighborhood Photo Studios
9:25 #3 Neighborhood Chicken Restaurants
11:26 #2 Neighborhood Movie Theaters
13:13 #1 Neighborhood Bathhouses
15:17 One Thread Connecting All Seven Stores
15:54 Professor's Commentary
16:43 Conclusion
※ This video analyzes economic trends using media reports and public statistics (National Tax Service, Korean Film Council, Ministry of Culture, Sports and Tourism, Ministry of Trade, Industry and Energy, Fair Trade Commission franchise data, etc.). Opinions are the channel's and not meant to defame. Company-provided figures are marked. Consult experts for business/investment decisions.
※ Some 1980s-90s neighborhood scenes are AI-generated (not real places/people). Old photos: Wikimedia Commons (CC BY 4.0 · CC BY-SA 4.0), authors below.
Key Sources:
265 bathhouse auctions (Jan-Sep), +47.2% vs. 180 last year — Jijiauction report: https://v.daum.net/v/20260929155104113
29CM 'sauna' search volume Jan-Sep up 23x YoY — One platform: https://news.bizwatch.co.kr/article/c...
Single-person sauna 90 min 89,000 won, public bathhouse ~10,000 won — Company figures: https://www.hankyung.com/article/2026...
H1 cinema audience 57.05M (+34.2%), revenue +41.9% — Korean Film Council: https://www.khan.co.kr/article/202609...
Stationery shops decreased from 10,302 (June 2024) to 9,854 (June 2026) — National Tax Service: https://www.hankyung.com/article/2026...
2,159 photo studios nationwide closed last year — National Tax Service: https://www.knnews.co.kr/news/article...
Photography business operators increased from 17,895 (June 2022) to 22,318 (June 2026) — National Tax Service: https://www.chosun.com/national/natio...
Adult literacy rate dropped from 67.4% (2015) to 38.5% (2025) — Ministry of Culture, Sports and Tourism: https://www.munhwa.com/article/11613655
First decrease in 36 years for 4 major convenience store chains, totaling 53,266 stores — Ministry of Trade, Industry and Energy: https://www.jabon.co.kr/news/articleV...
Mexicana franchises decreased from 812 to 696, average sales +40.6% — Fair Trade Commission: https://www.leadersfact.co.kr/news/ar...
21 chicken brands' franchises -0.4% — Fair Trade Commission: https://www.leadersfact.co.kr/news/ar...
News of cinema closures, incl. Megabox Sinchon's last screening Sep 21, 2026 — Media report: https://www.khan.co.kr/article/202609...
Music and Image Credits:
한국저작권위원회 · CC BY 4.0 · https://commons.wikimedia.org/wiki/Fi...
Christian Bolz · CC BY-SA 4.0 · https://commons.wikimedia.org/wiki/Fi...
"Satiate - only strings" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1200056
"Lost Time" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1500032
"Despair and Triumph" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1400012
"Reawakening" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1400017
"Immersed" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1600010
"Americana" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1200092
Subscribe to be the first to discover the next 'Reason Behind the Numbers'.
#ReasonBehindTheNumbers #NeighborhoodStores #SmallBusiness #Bathhouse #ConvenienceStore #StationeryShop #LocalBookstore #PhotoStudio #ChickenRestaurant #MovieTheater #EconomicAnalysis
사우나 검색은 23배인데 목욕탕은 감정가 9%에 팔리기도 했다… 사라지는 동네 가게 TOP7
노교수의 경제교실
55 views
A neighborhood bathhouse, appraised at 2.2 billion won, sold for just 200 million won at auction. Yet, 'sauna' searches on one platform surged 23-fold that year. Customers haven't vanished; they've simply moved. We'll explore seven vanishing neighborhood businesses — convenience stores, stationery shops, bookstores, photo studios, chicken restaurants, movie theaters, and bathhouses — by comparing their declining numbers with surprising growth elsewhere.
What you'll learn:
· Why convenience store sales rose for remaining stores despite initial declines.
· The real reason 10,000 school-front stationery shops closed.
· Photo studio businesses grew, thanks to unmanned photo booths.
· A chicken brand with 116 fewer franchises, yet average sales up 40.6%.
· Movie theaters closing as audiences increase.
· Where bathhouse demand shifted: apartment communities and single-person saunas.
Chapters:
0:00 Cold Open — The Day a 2.2 Billion Won Bathhouse Sold for 200 Million
1:15 Ranking Criteria
1:44 #7 Neighborhood Convenience Stores
3:43 #6 Stationery Shops Near Schools
5:44 #5 Neighborhood Bookstores
7:34 #4 Neighborhood Photo Studios
9:25 #3 Neighborhood Chicken Restaurants
11:26 #2 Neighborhood Movie Theaters
13:13 #1 Neighborhood Bathhouses
15:17 One Thread Connecting All Seven Stores
15:54 Professor's Commentary
16:43 Conclusion
※ This video analyzes economic trends using media reports and public statistics (National Tax Service, Korean Film Council, Ministry of Culture, Sports and Tourism, Ministry of Trade, Industry and Energy, Fair Trade Commission franchise data, etc.). Opinions are the channel's and not meant to defame. Company-provided figures are marked. Consult experts for business/investment decisions.
※ Some 1980s-90s neighborhood scenes are AI-generated (not real places/people). Old photos: Wikimedia Commons (CC BY 4.0 · CC BY-SA 4.0), authors below.
Key Sources:
265 bathhouse auctions (Jan-Sep), +47.2% vs. 180 last year — Jijiauction report: https://v.daum.net/v/20260929155104113
29CM 'sauna' search volume Jan-Sep up 23x YoY — One platform: https://news.bizwatch.co.kr/article/c...
Single-person sauna 90 min 89,000 won, public bathhouse ~10,000 won — Company figures: https://www.hankyung.com/article/2026...
H1 cinema audience 57.05M (+34.2%), revenue +41.9% — Korean Film Council: https://www.khan.co.kr/article/202609...
Stationery shops decreased from 10,302 (June 2024) to 9,854 (June 2026) — National Tax Service: https://www.hankyung.com/article/2026...
2,159 photo studios nationwide closed last year — National Tax Service: https://www.knnews.co.kr/news/article...
Photography business operators increased from 17,895 (June 2022) to 22,318 (June 2026) — National Tax Service: https://www.chosun.com/national/natio...
Adult literacy rate dropped from 67.4% (2015) to 38.5% (2025) — Ministry of Culture, Sports and Tourism: https://www.munhwa.com/article/11613655
First decrease in 36 years for 4 major convenience store chains, totaling 53,266 stores — Ministry of Trade, Industry and Energy: https://www.jabon.co.kr/news/articleV...
Mexicana franchises decreased from 812 to 696, average sales +40.6% — Fair Trade Commission: https://www.leadersfact.co.kr/news/ar...
21 chicken brands' franchises -0.4% — Fair Trade Commission: https://www.leadersfact.co.kr/news/ar...
News of cinema closures, incl. Megabox Sinchon's last screening Sep 21, 2026 — Media report: https://www.khan.co.kr/article/202609...
Music and Image Credits:
한국저작권위원회 · CC BY 4.0 · https://commons.wikimedia.org/wiki/Fi...
Christian Bolz · CC BY-SA 4.0 · https://commons.wikimedia.org/wiki/Fi...
"Satiate - only strings" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1200056
"Lost Time" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1500032
"Despair and Triumph" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1400012
"Reawakening" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1400017
"Immersed" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1600010
"Americana" Kevin MacLeod · CC BY 4.0 · incompetech isrc USUAN1200092
Subscribe to be the first to discover the next 'Reason Behind the Numbers'.
#ReasonBehindTheNumbers #NeighborhoodStores #SmallBusiness #Bathhouse #ConvenienceStore #StationeryShop #LocalBookstore #PhotoStudio #ChickenRestaurant #MovieTheater #EconomicAnalysis