Excellent tutorial.
The first time I did this nearly exact modification/retread was over 45 years ago.
Finding an adhesive that reliably sticks to plastic and rubber is hard to find -- so I went right to the screws. Every 3 or 4 inches around the circumference.
My retread lasted over 18 years.
I kept an old craftsman 22 inch cut mower humming along for about 25 years -- the Tecumseh motor  never faltered and wound up on a wood splitter.
This video likely irks the manufacturers a bit, which pleases me to no end.

I have a rear wheel drive Lawn Boy with about 15 years of use on it. I have to mow some step hills and road banks with it and the tread on the tires was getting smooth. I wanted to find a solution to give it better traction. What I came up with is studded tires and it works great. I took some 1 inch long sheet metal screws that have 1/4" hex heads on them and drilled pilot holes in the rear tires in a zig zag pattern and drove in the screws. This made such a huge difference in hill climbing ability that I wish that I did this years ago.

I re-treaded mine by cutting new groves into the plastic

Good fix! I own the same exact lawnmower and got sick of "drift racing" while mowing the lawn - especially on the hilly sides of the ditches where my lawn borders the highway. The cheap plastic wheels lasted me 3 seasons (about 25 grass cutting days per year).  I'll use your idea, and thanks for the final tip on contact cement: I'm going to Home Depot now to just buy some builders adhesive. In rain, heat or ice, I can never get that crap off from my tools and equipment, so I'm betting it will secure permanently to the bike tire.  Note: I wrote a reply to "FEARLESS" below who suggested to just buy new wheels.....ah yes....spoken like a true Millennial with money to burn and no desire to fix anything!! But what will he do when his parents pass on and he can no longer live in the basement?

Use 3 m cement and put plastic bag under cap to keep the 3m from drying out
Holds great

Prep the worn tire before contact cement with sand paper and or red scotchpad, dry wipe debris.
Now repeat for the backside of the retread, then attach that retread in the center with cement.
Find and mark the point of ends meeting on the tire itself.
Now apply cement and pull to stretch and meet one end at that mark. Let dry.
Now repeat for the other side.
Stretch Duct Tape around the tread tight...
Leave til next day... Keep temp above cement requirements. (Could use a heat gun carefully at any point to make rubber pliable... carefully...)

Great video. Took me about 30 minutes to retread both wheels and traction is GREATLY improved.  I mow a steep hill (sideways, not up & down).   The worn wheels would slide, causing the mower to "crab-walk" across the hill and making it hard to hold a straight line.  Now it's a one-handed affair to guide the mower.  I believe the bicycle rubber grips better than a new hard rubber OEM wheel would.

I did this 28 lawns ago it kicks ass.    It's like  positraction  rear wheels that don't slide on off camber  lawns.

When applying a tire patch, the inside of the tire needs to be abraided for the rubber cement to stick. If you rough up both the tire surfaces with a wire brush on a drill or grinder or something like that, the adhesive likely would have done much better.

This is exactly what I'm going to do.

I followed this and it turned out perfectly. Now my mower once again pulls me.

I already did this before watching your video, I bought a cheap 26 mtb 26 inches tire for 5€ and then rethread the rear tires. It saved me 70€, taking in consideration all the materials needed, a set of rear wheels plus shipping would cost me 80€, equivalent to 95$

Awesome! I knew someone would have a fix for the same problem I have with my Honda!!!

Thanks a bunch for sharing, this is genius. I have the same issue on my rear drive Troy Bilt mower that I refuse to get rid of it’s been the best mower, you have saved me over $70

Ty I did the same thing without the glue

One way to hold it in place while the glue dries is with a big cable tie.  Could also use a ratchet strap.

Great idea and the tire treads I'm sure are a lot better than the plastic wheels.  Amazon does have the tires (both tires) for $23 now, but I'm sure the bike tire tread is a lot better.   I just replaced my rear tires for the second time and the mower is 8 years old.  This is a  nice mower, but the plastic tires wear pretty fast.

Us self taping screws.

FYI ON THE NEW TUBE AFTER TRIMMING CLEAN THE TIRE WITH ACATONE GOOD TO REMOVE ANY POWER THEN APPLY YOUR GLUE .  VERY NICE VIDEO SIR

FYI:  you can just cut alongside the tread on both sides with a razor knife.  No need to cut the bead. 😮