Are you investing in digital marketing but unsure if it's actually working? In this video, we explain the 15 most important digital marketing KPIs and metrics: what they mean, how they're calculated, and what to do when the results aren't what you expected.

From impressions and CTR to CAC and ROI, we cover all the information you need to understand your users' journey through the marketing funnel and make data-driven decisions, not assumptions.

📥 Download the free guide with all the formulas and examples: https://stgrnd.co/kpisguia

In this video you will learn more about:
• Impressions and Click-Through Rate (CTR)
• Sessions, Pageviews, and Average Time on Page
• Engagement Rate and Bounce Rate
• Conversion Rate and Average Order Value (AOV)
• Retention Rate and Customer Lifetime Value (CLV)
• Cost Per Click (CPC), Cost Per Lead (CPL), and Customer Acquisition Cost (CAC)
• Return on Investment (ROI)

0:00 Introduction
0:53 Welcome (SiteGround)
1:18 Key KPIs and Digital Marketing Metrics
2:14 Impressions
3:40 Click-Through Rate (CTR)
5:14 Sessions
6:33 Pageviews
7:55 Average Time on Page
9:27 Bounce Rate Engagement
11:46 Bounce Rate
13:20 Conversion Rate
15:29 Average Order Value (AOV)
16:42 Retention Rate
17:44 Customer Lifetime Value (CLV)
19:11 Cost Per Click (CPC)
21:20 Cost Per Lead (CPL)
23:11 Customer Acquisition Cost (CAC)
25:03 Return on Investment (ROI)
26:51 Keys to Effective Follow-up
28:04 Closing and Free Resources

🚀 At SiteGround, we offer fast hosting, expert support, and tools to help you optimize your digital presence: https://stgrnd.co/kpisyt

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