How Chilis Makes Money

Tony Talks Business

Tony Talks Business

12,741 views

A half pound burger, fries, bottomless chips and a bottomless drink cost less at Chili's than a Big Mac meal. Fewer than one in ten guests actually pays that price. And the chain selling it became the hottest restaurant stock in America.

This is how Chili's actually makes money, and why the $10.99 deal is the cheapest advert it ever bought.

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0:00 The Meal
2:35 The Chain
3:15 The Slide
4:54 The Cut
6:05 The Kitchen
7:05 The Bait
8:13 The Maths
9:17 The Seat
11:26 The Upgrade
12:51 The Bar
13:59 The Dipper
15:15 The Bag
16:50 The Tablet
17:45 The Squeeze
18:47 The Rivals
19:46 The Verdict

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