How did the Italian Fiat 124 become the Soviet Lada? It's more than just a hood badge. It's a story about the construction of the city of Togliatti, the dispute with the Moskvich factory, the tests that nearly broke the Italian engineers, and the electric Lada 2801 and the Porsche prototype. CHAPTERS:
00:00 Introduction: Why it was more than just copying
00:43 The USSR before Lada: the car as a rarity
01:04 The decision to purchase a foreign license
01:33 Criticism of the Moskvich plant
02:16 Moskvich 412 and 2140: stagnation instead of development
03:10 The other side of history: underloaded factories
04:16 The Brezhnev and Kosygin plan of 1965
04:44 A plan for Lada and KamAZ is being developed
05:21 Why Lada was not supposed to compete with Moskvich
06:22 Six candidates: Renault, Ford, Peugeot, Fiat
06:51 Why Fiat was chosen and not the Renault 16
07:24 Behind the scenes of the negotiations and the final offer
07:44 Contract value: one billion dollars in 1966
08:29 Signing of the license agreement (August 1966)
09:00 Location selection: Togliatti
10:16 The name WIL 100 and the choice of the name Zhiguli
10:53 Tests in extreme USSR conditions
11:22 Fiat returns to Italy for modifications
12:09 Engine changes: overhead camshaft
13:03 Changes to the brakes, clutch and suspension
13:30 Problem with the lack of suitable oils
14:03 The first cars off the assembly line (1970)
15:12 Introduction of the 2103 model (1972)
15:53 ​​First impressions of Soviet drivers
16:00 Export name: why not Zhiguli?
17:38 Exports to Europe, Canada and Latin America
20:44 Lada 2106, 2105 (Riva), 2104, 2107
21:33 Why Lada avoided competition from Fiat
22:47 Quality Crisis in the Late 1980s
25:54 The Last Classic Lada 2107 (2012)
25:56 Fun Fact 1: The Electric Lada 2801
IN THIS VIDEO YOU WILL LEARN:

Why the USSR chose Fiat over Renault, Ford, or Peugeot,
How the city and factory in Togliatti were built,
How the Fiat 124 underwent major modifications to suit Soviet conditions,
Where the name Lada came from and why the name Zhiguli wasn't used abroad,
What happened to the electric Lada 2801 and the Porsche prototype,
Why the classic Lada survived until 2012.

QUESTION FOR YOU:
Which version of the classic Lada do you remember best, or perhaps someone in your family drove one? Let us know in the comments!

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Keywords: Fiat 124, Lada 2101, Zhiguli, AvtoVAZ, Togliatti, Moskvich, Lada 2103, Lada 2106, Lada Riva, Lada 2107, Lada 2801 electric, Porsche Lada prototype, USSR automotive history, Soviet cars, Fiat 125p, Fiat license, Lada history, Soviet automotive industry

#Lada2101 #Fiat124 #AvtoVAZ #Togliatti #automotivehistory #sovietcars #Moskvich