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How Hailey Bieber Built A Cult Following for Rhode Skin | Marketing Analysis | The Marketing Studio

By Shay Taylor Media

64,622 views

Hey bestie, Hailey Bieber's beauty brand, Rhode, can't escape controversy and their customers still stuck beside them. But...why? For aspiring brands, Rhode's journey serves as a blueprint for success. By prioritizing authenticity, community-building, and a deep understanding of their audience, brands can create lasting connections that go beyond products, resonating with customers on a personal level. Shop our marketing essentials to help you start making strategic decisions for you DIY marketing.

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20 Comments

@alinndesilva 2 years ago

I’ll give it to Rhode, Hailey Bieber and her marketing team is way more successful than the Kardashions.

@ShrutiGupta-oe8fi 2 years ago

rhode has one of the best marketing teams. Their popup events, connecting products using foods like smoothie and donuts and doing consisttent branding throughtout all social media has made the brand really stand out in the skincare segment.

@aarnapatel6473 1 year ago

Why is your channel so underrated
It has real content

@sajaabdelkarim1944 1 year ago

I think one if the biggest factors is the fact that Hailey prior to this launch was known fir her good skin care knowledge and good skin. It’s kinda like Kylie lip kits but just better products. I remember watching her vogue beauty secrets and going wow she really knows her stuff around skin care unlike some other celebs doing their beauty secrets

@Standinhitter 1 year ago

Her products are great that’s what nobody can’t deny

@Bringback-x7h 2 years ago

Oooh please do more branding and marketing analysis videos ❤

@Samairafrontdesk2 11 months ago

rhode is actually good thats the reason people love it 😘 their marketing strategy made me buy rhode now I feel rhode is something i need in my daily life but it is really hard for me to get it by someone else as it is not available in my country 😓

@kaus500 2 years ago

Wow was always looking for someone to make vid on Rhodes marketing,very helpful it is thanks to let us know about the most popular brand and their marketing strategies 👍🏻✨

@TheStyleJumper 10 months ago

I just wanted to say as a YouTuber, you did a great job on this video. It is well edited, educational and flowed well! Keep going!!! BRAVO

@LucasPharmEU 5 months ago

Keep up 👍
For anyone thinking about starting their own brand – we help with cosmetic product manufacturing and branding, making the whole process from idea to finished product much easier.