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CHAPTERS:
0:00 - First watch: the salad ad
1:29 - Easy wins: better images, not a better ad
1:57 - Clay pony vs marble statue
2:32 - Kitchen wide: shape and the blinds problem
2:53 - Curtains and sheers, your best friend
4:01 - The evening interior: a good angle
4:24 - Nice light, flat light: pushing for shape
5:12 - How the DP and director trade calls on set
6:28 - Pick the background first
7:31 - The Fincher chop
8:04 - Credit card shot: kill the key
9:46 - The door chat, hardest frame in the ad
11:24 - "Is it going to be difficult?"
12:22 - Move the tree, wrap the key
13:52 - Fixing the two-shot background
14:40 - No lamps? Balance for the window
15:55 - The best shot: six layers deep
16:53 - Supermarkets: make the ambient work
17:49 - Keys that sit in the room
18:26 - The three fixes that matter

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