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Inside Pinarello NYC Store: Pinarello Bikes

Sarah

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📍 Bottega di Pinarello New York
114 Wooster Street
SoHo, New York, NY 10012

Welcome to La Bottega di Pinarello New York, the official flagship boutique and community space for the iconic Italian bicycle brand

The store showcases Pinarello’s latest bikes and cycling technology, including the Dogma F and the Q36.5 Pro Cycling Team bikes.

You can also find Q36.5 apparel, Partington Wheels, and AMACX sports nutrition!

Let me know your favorite road bike! Thank you!

#cycling #cyclinglife #cyclingvlog #biking #pinarello #carbonfiber #bikegear #bikenews #bike #bikes #newbikes #cyclinggear #partington #bikelove #soho #nyc #nycvlog #pov #documenting #tourdefrance #replicabike #bottega #italiancraftsmanship

20 Comments

@drones7838 2 months ago

thumbs up for Sarah to get a new bike!!

@davidnicholson6680 2 months ago

As a long-time roadie, what I like about Pinarello is that they are actually very practically designed and built to last. So, not just good to look at, they are meant to be ridden hard for many years.

@SaltyDog-o5r 3 weeks ago

If you are going for beautiful, head turning, prestigious, fast, super stiff and almost unforgiving bike, pinarello is the one. If you are going for long distance, comfort and compliance, there are many bikes out that that can beat pinarello.

@steved8286 1 month ago

Love my Pinarello Paris from 1999

@rickcski592 1 month ago

I've been riding my Prince for just over 4 1/2 years. 26000 miles. I love it. Great bike.

@ronperez762 1 day ago

Waiting for my X5 in amber trace to come into the local shop. I need to visit this store when I’m back up north!

@dronejunglistplatoon 2 months ago

That Dogma F!!!! And the F5 looking Olive Green to me! Dope vid!

@edgartokman4898 1 month ago

That is one badasss bike. It’s the rolls Royce of bikes .

@ResonatorProductions 2 months ago

Yes they really do look like a work of art, I would like one myself 👍

@dmann1209 2 months ago

Very nice bikes! Awesome content!

@nicholasin6184 1 month ago

Had three pinarellos omg I need check it out this store

@bkburnaz 1 month ago

I'm from nyc that store won't be there in 2 years. Famous Companies just have stores in soho as billboards. They'll move out as the rest of em do.

@lance_bikes 1 month ago

Hi Sarah, I bought my Dogma F last year June. I can't tell you how much of a pure machine it is. I have never felt so connected to a bike before. Light, fast, resposive and that connected feel are just a few words to describe the feeling that I get. Like you said the Pinarello paint jobs are special. The bike screams quality. If you can swing the price, try out the Dogma F.

@zonianambient 1 month ago

I bought an F5 November 2025 and love it! Upgraded to DT Swiss wheels and it’s the best bike I’ve owned in years. Even in Tucson I get compliments out on rides, and that’s saying something with all the pro riders out here.