Ford Is Losing Drivers in UK — Here’s Why!
Roy Stroud
15,357 views
0:00 Ford’s decline in Britain
0:31 The cars Ford stopped making
3:49 Wet belts and reliability problems
7:55 Ford’s electric car struggle
11:36 Disappearing Ford dealers
13:41 Chinese competition in the UK
16:40 The Puma carrying Ford’s car sales
19:25 Ford Pro and the company’s future
Why are British drivers moving away from Ford? I examine the seven reasons behind the brand’s decline in the UK, from discontinued favourites to costly reliability problems and a shrinking choice of family cars.
I look at Ford’s wet belt and PowerShift issues, the struggle with electric cars, disappearing dealers and the growing challenge from Chinese brands. I also explain why the Puma now carries so much of Ford’s car sales.
Finally, I explore Ford Pro, the Transit business and what the company’s future partnerships could mean for drivers. I also share practical checks for anyone considering or already owning a Ford.
20 Comments
They could've moved Fiesta easily to Poland with the Puma and the Focus to Valencia with the Kuga.
Ecoboom was a bad move
Powershift was a bad move.
But this is the last Ford as I don’t want a large suv, electric is no good when I have no drive can’t park where I live and zero charging points.
So I’ll keep mine and evaluate later.
Shame as I would have bought a new version of the focus, even a plug in hybrid version if made.
Puma is also too small for me.
1 If they fail to meet the ever-increasing quotas set by the government for EV sales as a percentage of total sales, they get massive fines.
2 It makes no business sense to invest in re-engineering small cars so they can fit all of the safety devices required by the EU's incoming rules on cars they will then get fined for selling.
Perhaps they should think about building cars in the UK for the UK market. Last time I checked, we were not an EU member.
Ford Is Losing Drivers in UK — Here’s Why!
Roy Stroud
15,357 views
0:00 Ford’s decline in Britain
0:31 The cars Ford stopped making
3:49 Wet belts and reliability problems
7:55 Ford’s electric car struggle
11:36 Disappearing Ford dealers
13:41 Chinese competition in the UK
16:40 The Puma carrying Ford’s car sales
19:25 Ford Pro and the company’s future
Why are British drivers moving away from Ford? I examine the seven reasons behind the brand’s decline in the UK, from discontinued favourites to costly reliability problems and a shrinking choice of family cars.
I look at Ford’s wet belt and PowerShift issues, the struggle with electric cars, disappearing dealers and the growing challenge from Chinese brands. I also explain why the Puma now carries so much of Ford’s car sales.
Finally, I explore Ford Pro, the Transit business and what the company’s future partnerships could mean for drivers. I also share practical checks for anyone considering or already owning a Ford.