"Your 'Full-Time' PT Is Part-Time Profitable"

00:00 – Intro: Coffee with Goughy / rebrand banter
02:36 – "150K PTs are gold diggers?" debate teased
04:24 – Margin crisis: competing with $150K hospital salaries
08:11 – Parenting story: cause vs. effect (basketball/training)
12:29 – How patient buying behavior changed since COVID
19:59 – Wellness & AI: closing the profit margin gap
23:48 – The $50K PT explained: the 4x value rule
30:50 – "Clinical expertise is worth nothing" — construct rant
40:11 – Concierge/cash-pay model & the "PT profit trifecta"
44:17 – Gas cost question: "not my job to fund your lifestyle"
1:03:57 – Closing: PPM Live invite (Orlando, November)