Your LABUBU is worthless now , here’s why...
Statrys
1,834,795 views
Your playbook for doing business in Asia : https://statrys.com/youtube?v=_FUv6Eb...
Open a business account: https://statrys.com/getstarted?utm_so...
Labubu
00:00 Introduction
01:33 How a monster became money
04:00 Why it actually worked
06:58 Killing the golden goose
09:57 Where it stands right now
11:43 The part nobody says about China
14:20 Can they do it twice?
Two years ago, almost nobody outside Asia could pronounce the word Labubu. Then Lisa from Blackpink clipped a little plush monster to her bag, posted the photo, and within a week Pop Mart's sales across Southeast Asia jumped 30%. One Labubu later sold at auction for 170,000 dollars.
At its peak, this Chinese toy company was worth more on the stock market than Hasbro, Mattel and Sanrio combined. A picture book character with nine teeth, pulling in close to 2 billion dollars a year.
Then it broke.
Search interest fell 90%. The company lost 33 billion dollars in value. The strangest part is that Pop Mart did it to itself. In this video I explain why Labubu actually worked, the psychology that turned a 30 dollar toy into a 300 dollar asset, and how a company killed its own golden goose.
#Labubu #PopMart #China
20 Comments
Your LABUBU is worthless now , here’s why...
Statrys
1,834,795 views
Your playbook for doing business in Asia : https://statrys.com/youtube?v=_FUv6Eb...
Open a business account: https://statrys.com/getstarted?utm_so...
Labubu
00:00 Introduction
01:33 How a monster became money
04:00 Why it actually worked
06:58 Killing the golden goose
09:57 Where it stands right now
11:43 The part nobody says about China
14:20 Can they do it twice?
Two years ago, almost nobody outside Asia could pronounce the word Labubu. Then Lisa from Blackpink clipped a little plush monster to her bag, posted the photo, and within a week Pop Mart's sales across Southeast Asia jumped 30%. One Labubu later sold at auction for 170,000 dollars.
At its peak, this Chinese toy company was worth more on the stock market than Hasbro, Mattel and Sanrio combined. A picture book character with nine teeth, pulling in close to 2 billion dollars a year.
Then it broke.
Search interest fell 90%. The company lost 33 billion dollars in value. The strangest part is that Pop Mart did it to itself. In this video I explain why Labubu actually worked, the psychology that turned a 30 dollar toy into a 300 dollar asset, and how a company killed its own golden goose.
#Labubu #PopMart #China
They were never worth anything in the first place.