In this episode, Sarah McCrossan shares her inspiring transition from a 65-hour corporate work week to opening a thriving community-focused boutique in Daventry. She opens up about the "psychological safety" of independent retail, explaining how her shop serves as a vital hub for women navigating menopause, illness, and the search for confidence. Sarah candidly discusses the challenges of modern business, from surviving lockdown via social media to the rewarding reality of prioritizing human connection over corporate metrics. It is a powerful look at how one woman redefined success by putting people, not just products, at the heart of her journey.

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🌐 Linktree: ⁠Daisy B’s Boutique | TikTok, Instagram, Facebook | Linktree⁠
📸 Instagram: @⁠daisybdav/⁠
🌐Facebook: ⁠Facebook: DBDaventry⁠

00:00 Ellie’s Introduction & Sarah’s Boutique
01:43 Meet Sarah: Food, Fashion, and the CorporateWorld
02:10 Life in Food Quality Control & QualityInspection
02:39 Motherhood: The Catalyst for Life Change
03:13 The Transition: Helping in the Family Shop
04:07 Opening the Boutique in Daventry
04:36 It’s Not Just Clothes, It’s About People
05:05 Combatting the Online Shopping Struggle
05:54 The Reality of Running Social Media
06:28 Surviving Lockdown & Building an OnlineCommunity
08:18 The Evolution of Social Media Strategy
09:49 Finding the Right Stock & One-Size Clothing
11:33 The Boutique as a Community Hub
12:05 The "On-Site Counselor" Role