Sold subject to contract means nothing. That's the deliberately provocative claim David Adams makes in this closing part of the SELL Framework mini series, and it's the stage most agents pay the least attention to.

David, Managing Director of Cavendish and author of The Seller's Playbook, explains why accepting an offer is actually the start of the most fragile part of a sale, not the finish line. The average UK home takes around 65 days to find a buyer, but the sale itself can take four to five months to complete, and that's where deals most often fall apart. He covers what to check before accepting an offer, including the buyer's chain and financial position, why getting your paperwork and solicitor sorted before you even list can save weeks later, and how reservation agreements can take a sale's fall-through risk from one in three down to one in twenty.

David also explains why a dedicated sales progressor, not just a salesperson chasing the next deal, is one of the biggest factors in whether a sale actually completes, and why nothing is truly "sold" until completion, not exchange.

That wraps the SELL Framework: Select the right agent, Engineer the launch, Leverage demand, Lock in the sale. If you'd like a free copy of The Seller's Playbook, message Cavendish directly, or head to the website to find out about our upcoming landlord and seller events.

Get the full book, The Seller's Playbook: https://www.amazon.co.uk/Sellers-Play...

Part 4 of 4 in the SELL Framework series: Select the right agent, Engineer the launch, Leverage demand, Lock in the sale.

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