கறுத்து போயிட்டியா? The Curse Of Dark Skin In Tamil Nadu
Explore with Epaphra
462,049 views
Why is skin colour still treated like a measure of beauty, status, and even success in India?
From caste and colonialism to capitalism, consumerism, cinema, and the everyday comments we hear growing up, colourism has a much deeper history than we often realise. In this video, we explore how skin colour became associated with social hierarchy, how British colonial rule institutionalised these ideas, and how advertising and cinema continue to shape the way we see ourselves and others.
We also look at an uncomfortable question: how much of colourism exists outside us, and how much of it have we unconsciously learned?
From Krishna, Rama, and Draupadi to Fair & Lovely, Tamil cinema, marriage expectations, workplaces, and the way we talk about children, this is a story about how thousands of years of social conditioning can shape something as personal as how we see skin.
Most importantly, this isn't just about blaming the past. It's about understanding how these ideas entered our minds — and what we can do differently for the next generation.
If this video makes you rethink the way you see skin colour, beauty, or even a casual joke among friends, share it with someone who needs to see it.
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👋 About Me:
If this is your first time here, welcome!
I'm Epaphra, a storyteller, podcast host and content creator.
This channel is built around one idea: the world is a system, and most of us were never taught how it works.
Through storytelling, I break down the forces shaping your life. Money, power, behaviour, history, culture.
Not surface-level. Not just for clicks.
Research-backed stories made for an Indian audience that wants to actually understand things.
If you've ever wondered why things are the way they are, you're in the right place.
You can also find me on:
🔗Instagram: Instagram: explorewithepaphra | Instagram: thethirdlanepodcast
🔗LinkedIn: LinkedIn: explorewithepaphra
🔗Spotify(TheThirdLane Podcast): https://open.spotify.com/show/4q3YzOx...
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▷ Timestamps :
00:00 — Why Are We Obsessed With Skin Colour?
01:20 — Marked From Birth
04:12 — Did Capitalism Create the Hate for Dark Skin?
06:00 — How Cinema Made Colourism Worse
09:53 — Science Behind the Shades
12:05 — Shades of Humans, Gods and Ancient India
14:10 — How Colonialism Institutionalised Colourism
16:10 — How Education Can Change Everything
17:40 — Conclusion
20 Comments
- RM
One day in my brother's first holy communion which was like last year. I took a Mic in my hand I said this "Do you know why Indians are dark skinned and foreigners are fair and white?"
(Crowd be like: Why is he asking this?)
I answered " We work hard and play many games in the goddamn scorching heat rays leaving by the sun and foreigners don't go out like us. They won't withstand even 35 above degrees Celsius like us and if you are dark it doesn't mean You.. Are... UGLY!!!."
My dark skinned relatives gave applause with a big smile, happy and proud of me. Rest others were speechless.
This is the reality friends our past generations were being followed such things like racism, casteism, etc.. Like craps. What do you guys choose to be?? A racist, A follower of social disaster or be a savior, guide, friend, protect the weak ones.
Let's be the change🙂🙂.
முன்னாடி எங்கிட்ட யாராவது கருத்து போயிட்டயா னு கேட்டா ரொம்ப வருத்தபடுவேன். இப்போ கேட்டா நா எப்போ வெள்ளையா இருந்தேன் னு திருப்பி கேட்டு போய்ட்டே இருக்கேன். எல்லாம் ஒரு வயது வரைதான் பின் நமக்கு பக்குவம் வந்து விடும்.
கறுத்து போயிட்டியா? The Curse Of Dark Skin In Tamil Nadu
Explore with Epaphra
462,049 views
Why is skin colour still treated like a measure of beauty, status, and even success in India?
From caste and colonialism to capitalism, consumerism, cinema, and the everyday comments we hear growing up, colourism has a much deeper history than we often realise. In this video, we explore how skin colour became associated with social hierarchy, how British colonial rule institutionalised these ideas, and how advertising and cinema continue to shape the way we see ourselves and others.
We also look at an uncomfortable question: how much of colourism exists outside us, and how much of it have we unconsciously learned?
From Krishna, Rama, and Draupadi to Fair & Lovely, Tamil cinema, marriage expectations, workplaces, and the way we talk about children, this is a story about how thousands of years of social conditioning can shape something as personal as how we see skin.
Most importantly, this isn't just about blaming the past. It's about understanding how these ideas entered our minds — and what we can do differently for the next generation.
If this video makes you rethink the way you see skin colour, beauty, or even a casual joke among friends, share it with someone who needs to see it.
--------------------------------------------------
By the way, these are investment platforms I personally use and genuinely find useful. I’ve partnered with them so I can share them with you too. If you sign up using my links, I’ll get a small reward, but you won’t pay anything extra.
🔵 Zerodha
Open your demat account for FREE and start investing in stocks and mutual funds.
🔗 https://zerodha.com/open-account?c=HU...
🟢 Tickertape
Research stocks and invest in US stocks — all in one place.
🔗 https://ttape.onelink.me/rapp/EPAPHRA26
🟠 Ditto
Get help choosing health and term insurance, without annoying spam calls.
🔗 https://ditto.sh/mzq1tw
--------------------------------------------------
👋 About Me:
If this is your first time here, welcome!
I'm Epaphra, a storyteller, podcast host and content creator.
This channel is built around one idea: the world is a system, and most of us were never taught how it works.
Through storytelling, I break down the forces shaping your life. Money, power, behaviour, history, culture.
Not surface-level. Not just for clicks.
Research-backed stories made for an Indian audience that wants to actually understand things.
If you've ever wondered why things are the way they are, you're in the right place.
You can also find me on:
🔗Instagram: Instagram: explorewithepaphra | Instagram: thethirdlanepodcast
🔗LinkedIn: LinkedIn: explorewithepaphra
🔗Spotify(TheThirdLane Podcast): https://open.spotify.com/show/4q3YzOx...
--------------------------------------------------
▷ Timestamps :
00:00 — Why Are We Obsessed With Skin Colour?
01:20 — Marked From Birth
04:12 — Did Capitalism Create the Hate for Dark Skin?
06:00 — How Cinema Made Colourism Worse
09:53 — Science Behind the Shades
12:05 — Shades of Humans, Gods and Ancient India
14:10 — How Colonialism Institutionalised Colourism
16:10 — How Education Can Change Everything
17:40 — Conclusion