I sat down with Bill Bullock, Vice President of Development for the Atlantic Salmon Federation (ASF), for an eye-opening conversation on what it really takes to protect one of the world's most resilient indicator species. Bill walked us through his transition from banking and product development at Orvis to leading major conservation campaigns for an iconic fish currently facing a critical tipping point. We dove into the massive ecological challenges facing wild Atlantic salmon—from the genetic pollution caused by open-net pen aquaculture to historic river restoration projects like the Kennebec dam removals—and why preserving cold-water watersheds requires thinking far beyond traditional angling circles.

Listen to the full conversation here.

Smart To Fish Wild: Hosted by Mark Candler, Smart To Fish Wild explores the intersection of outdoor adventure, impactful leadership, and financial strategy. We interview founders, CEOs, and pioneers who are changing the world through their passion for the outdoors.

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Website: www.maiawealth.com
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Mark Candler / Silver Oak Wealth Planning: www.SilverOakColorado.com

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