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I Ranked 18 Viral Japanese Beauty Products (Brutally Honest)

CYoung

80,954 views

I personally tested 18 viral Japanese beauty products over. Before your Japan trip or YesStyle order, see which Japanese skincare, makeup, and tools are worth buying—and which to skip.

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✨ PRODUCTS MENTIONED

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CLEANSERS, MASKS & PORE CARE

[Senka] Perfect Whip https://ystyle.co/3KRb
[PDC] Wafood Made Sake Kasu Pack https://ystyle.co/vHqE3
[Ishizawa-Lab] Nadeshiko Keana Rice Pack https://ystyle.co/tgiUs
[Rohto Mentholatum Calamee] Make Keep Square Pack
[KOSÉ Softymo] Speedy Cleansing Oil https://ystyle.co/8jZH
[Attenir] Skin Clear Cleanse Oil https://ystyle.co/W9N2g

TONERS

[Naturie] Hatomugi Skin Conditioner https://ystyle.co/fcnH
[Kiku-Masamune Sake Brewing] Japanese Sake Skin Care Lotion https://ystyle.co/R6Ugb
[Hada Labo] Gokujyun Premium Lotion https://ystyle.co/kBE3

CREAM & SUN CARE

[Curél] Intensive Moisture Facial Cream https://ystyle.co/L8AN
[Naturie] Hatomugi Skin Conditioning Gel https://ystyle.co/Ghoy
[Biore] UV Aqua Rich Watery Essence https://ystyle.co/NBAiq

JAPANESE MAKEUP

[CANMAKE] Marshmallow Finish Powder https://ystyle.co/RHJ8r
[ettusais] Skin Care Powder https://ystyle.co/VjoW6
[Shiseido] Powder
[club cosmetics] Suppin Powder Acne Care https://ystyle.co/k8U9z
[CANMAKE] Cream Cheek
[Rosy Rosa] Value Sponge NBR
[SUQQU] The Liquid Foundation #105

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💌 FREE K-BEAUTY PRODUCT TESTING

Want to try new Korean beauty products for free?

Join my testing community and get early access to products from small Korean brands. Your honest feedback helps shape future K-Beauty!

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💼 BUSINESS INQUIRIES

📧 cyoung@cyounginyou.com

20 Comments

@Viivihnogueira 2 months ago

Please make a video about Korean/Japanese hair care! I see so many products being launched and I really want to try it but as a curly hair, I know my hair couldn’t be more different than an Asian hair so I would love to see someone talking about it with honesty! I always think these products would only work on straight hair ..

@lilliyana 2 months ago

I have to be honest, I much prefer all these Japanese skincare products to the Korean ones. Everytime I have a flareup, I will reach for my hatomugi gel, toner, Kiki masamune toner, Kose speedy cleansing oil... And my skin will be happy!

I believe the Japanese know how to add effective and gentle ingredients instead of a million ingredients like on many Korean products. So the Japanese ones are overall more effective and gentle. 🩷

@Julia9320- 2 months ago

I went through 3 bottles of naturie in 1 month, I put it in a small spray bottle and mist my face throughout the day, use it as a toner, use it when I’m coming out of the shower, and last night I even did a d.i.y mask highly highly recommend

@happytx1860 2 months ago

It's so hot here in Texas. Put the Naturie Hatomugi Skin Conditioner in a continuous spray bottle and keep it in the refrigerator. It's so cooling and refreshing ❤

@iannatacleran-cid5620 2 months ago

That Curel moisturizer is my HG! It's a dream moisturizer for someone with oily, acne-prone, and fungal acne prone skin.

@norimoon24 2 months ago

The naturie hatumogi skin conditioning gel is a holy grail for me. I'm already on my third bottle. My combo skin can't literally run without this.

@morphinbling5644 2 months ago

Love the fact you compare japanese and korean brands, it makes it so much easier to understand! Thank youuu

@marti-y7u 2 months ago

When I first went to Japan to Fukuoka and I went to drugstore I grabbed that rice mask and it became my favourite!

@asuna5701 1 month ago

Please do more Japanese skincare

@Felecia0313 2 weeks ago

I actually love the Softymo speedy oil cleanser. I don’t like super thick oil cleanser. Its light weight gets my skin clean not expensive. I love it!

@caenkel 2 months ago

always excited for a new video and looking forward to the next! going to Japan in Oct this is perfect timing 😊😊😊🎉🎉🎉

@kuromameshiba4418 2 months ago

Thank you for putting the brand names in the description. I like it when you say the names too.

@thesussexbunion 2 months ago

Hyped! Love your channel!

@damidazee 2 months ago

i get so excited when you post! your recommendations in lip products and cleansers are my favorite.

@trifena7901 2 months ago

Definitely would loooove to have part 2! J beauty item that I can't leave without for years is anessa sunscreen milk. Canmake is very value to money and recently I came to love Kate Tokyo lip monster also! A must buy

@Cream-aa 2 months ago

Right time! I am thinking of going to Japan! :_yay:

@barbs453 2 months ago

thank you cyoung!

@whoopiewhoopp 2 months ago

I have combi skin and omg I love hada labo lotions so muchhhh! Where I live can get pretty humid, so this lightweight sort of lotion really suits the climate