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The ULTIMATE PLAYBOOK for Building a FOOD EMPIRE in India in 2024: Technology, Trends & More! | TBWS

The BarberShop with Shantanu

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In this exciting new episode of The Barbershop, we break down the future of the food industry in India, with an exciting roster of guests!
🎙️Ravi Nigam, Founder, TastyBite
🎙️Raghav Verma, Co-founder, Chaayos
🎙️Sameer Khetarpal, MD & CEO, Jubilant Foodworks
🎙️Shashank Mehta, Founder and CEO, The Whole Truth Foods
🎙️Arjun Purkayastha, Senior VP, and Managing Director, Reckitt

We discuss important food trends, case studies of mind-blowing food technologies, and a lot more.

Navigate your way through the conversation :
0:00:00 - 0:01:12 Sneak Peek : Coming up!
0:01:13 - 0:05:34 Introducing our guests : Ravi Nigam, Raghav Verma, Sameer Khetarpal, Shashank Mehta, Arjun Purkayastha
0:05:35 - 0:17:37: Hot Takes on Packaged Food
0:17:38 - 0:22:32 Intent V/S Income : How Aware are Indians About Health?
0:22:33 - 0:56:00 Founders' Insights on Building FMCG Business in India's Health Trends
0:56:01 - 1:23:34 Challenges of Service Business
1:23:35 - 1:37:49 The Secret Sauce of Rapid Growth of Brands
1:37:50 - 1:43:00 How Food Inspires Personal Beauty Care
1:43:01 - 2:16:24 Playbook: How to Build a Brand from Scratch
2:16:25 - 2:28:00 Advice for Young Entrepreneurs
2:28:01 - 2:29:03 Thanking our Guests!

20 Comments

@sagarjaiswal402 2 years ago

I love the humility in Shantanu saying this is inspired by wtf - NK. While he’s doing so well in thr content game. ❤️

@flawedtruth 2 years ago

Shashank's view on accessibility by privilege is true on a bigger scale. It's only after a point in life that one thinks about improving life quality, until that point It's only about survival. Whether it's food, health, living, travelling, investing, etc.

@danivornoronha1142 2 years ago

Dominos uses emulsified mayonnaise and markets it as cheese burst. Indian variants of global fast-food chain menu items have unto 10 times more sodium and trans fats in them. I would have loved to Shantanu take up this topic

@jkkarthi27 2 years ago

1:15:09 Panda Express Americanized Chinese cuisine and scaled them 100x in 40yrs. So did Pei Wei and PF Changs - higher end Asian fastfood

@raj.bhanawat 2 years ago (edited)

1. Food business is the multi decade business.

Macd works on shaving on 5 secs seems small but across 20k stores its significant.

2. Branding is a great value addition.

3. Brand is built slow.

4. Focus on core is the most imp.

5. In India, 90% of spend for food is 60-70 rs, out of 50 billion food industry.

For Packaged item it is below 10 rs.

@rajrathi1367 2 years ago

1hr54 min se 5 min is where real gold is 😊

@mahavirgill3787 2 years ago

Great Episode !! Thanks for putting this panel. Please get Chaayos founder for one to one chat. He was awfully quite. Thanks again

@sri_krishna44 2 years ago

I think 'ID' founders would have been a fantastic addition. Great podcast nonetheless.

@saibharadwaja9439 2 years ago

Dear Shantanu, this format of your show has made me truly happy. Somehow, you've made a masterclass with industry legends in an entertaining, informative, and a chatty format. Please make more such shows.

@JatinV1 2 years ago

Man the insights Shashank has🙌 I mean The Intent vs Income he is so spot on!

@arvindinin4207 2 years ago

Push is gonna come in long term gradually continue to experiment and expand trying new concepts

@MaheKutty 2 years ago

the only long video i watched entirely without skipping in a decade time :) kudos to everyone ;)

@SumitSingh-zb2fc 2 years ago

Qualities of good food product - craveable, affordable, anytime, anywhere, context

@varunkasat4148 2 years ago

The amount of insights this podcast has is just insane...each line has something new to learn..this is fantastic work! Kudos to the team!❤

@sachinpagdhare2480 2 years ago (edited)

Shantanu All I can say is …. MAZA AALI 🤞

@nikhildanielgonsalves 2 years ago (edited)

Ravi Nigam's (he would know...) honest acknowledgement of supplying pharma with a steady flow of patients, sums up scaled-up food succinctly. It's bad for you. Food brands are profit centers. It will be interesting to see when The Whole Truth plateaus, especially at those price points. The conundrum of scaling food high-quality, good for you products is apparent.

@mehulverma 2 years ago

Hey Shantanu, regular viewer this side, I've been seeing most of your podcast from very starting to the very end and I enjoy every second of it. Bring more of these kind of podcast/discussion. Could you bring more VC/PE people on your show who invest in wide range of D2C, AI or Manufacturing or other various sectors too? Very excited for upcoming sessions.
Thank You

@indronilsingh30 2 years ago

One of the best podcast on food industry done by far🙌 Amazing minds with their insights, experience and Vision.

@KaranSetia-xo5py 2 years ago

Hypothesis- Burger pizza works in Tier 3/Tier 4 cities because people with lower disposable income are able to enjoy the flavour of a burger and a flavour of pizza both at the cost of a burger! It’s quantity over quality! Two things for the price of one!