Why I Deleted Everything & Started Again: Leana Deeb's Modesty Journey

First Things THRST With Mike Thurston

First Things THRST With Mike Thurston

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‪@leanadeeb‬ deleted all her content and started over because she realised she was performing a version of herself that wasn't real.

After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch, this time focusing on authenticity over engagement. In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms.

​00:00 Introduction
04:20 Going viral overnight and handling sudden fame  
09:35 The lonely chapter after blowing up online  
13:47 Leaving old circles behind for growth and ambition  
15:58 Reconnecting with faith and shifting to modesty  
20:54 Deleting past content and the fear of losing it all  
26:56 Finding peace through spirituality and time alone  
31:11 Pressure to appear perfect and the fear of vulnerability  
37:50 Creating modest fitness wear in a male-led industry  
43:00 The Gymshark partnership and building true representation  
48:57 Mixed gyms, filming struggles, and distractions for women  
51:00 Training motivation after covering up her body  
56:44 Balancing faith, modesty and showing her personality  
59:53 The cost of chasing engagement over alignment  
01:02:38 Leaving Dallas and New York burnout
01:06:43 Dating as a public figure and protecting relationships  
01:14:39 Leana's experience giving an Oxford speech
01:23:39 Navigating modern feminism and traditional roles

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