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Why McLaren’s New Logo Is The Least Of Their Problems

LawVS

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McLaren’s new logo looks wrong to many fans...but I like it...and I get why it's here.

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McLaren’s new logo has been likened to a hotel chain...but hear me out. This logo has prestige...and a clear sign that the company sees what Ferrari did wants to try it for themselves...helps that its own chairman is helping them out!

With hundreds of millions of losses in the car side of the McLaren brand, a new tack is needed...and I want to look into it. Is McLaren just copying Ferrari? Not quite...but it certainly wants to figure out WHY they were successful. The F1 team is just the start!

#mclaren #f1 #formula1 #mclarenf1 #f1news #ferrari #supercars #luxurycars #motorsport #brucemclaren #rondennis #landonorris #oscarpiastri #lewishamilton #mclarenautomotive

00:00 McLaren’s logo is the least of its problems
01:05 Why the new logo looks wrong
03:25 Bruce versus Ron
05:36 The financial trouble behind the rebrand
08:13 McLaren’s Ferrari-style luxury strategy
11:25 The SUV gamble
14:48 How racing becomes McLaren’s luxury engine

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Copyright Disclaimer: Under Section 107 of the Copyright Act of 1976, "fair use" is allowed for things like criticism, comment, news reporting, teaching, scholarship, and research. Fair use is when a copyright law lets you use something in a way that would otherwise be against the law. In some scenes, race footage from the Formula 1 calendar is used whose rights belong to FOM. Other photos and news items are only used to help the original content.

20 Comments

@LawVS Creator 10 days ago Pinned

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@marcuslee1684 10 days ago (edited)

As a Kiwi, I love the subtle nod to the bird being on the old logo that looks like a boomerang which is now missing on the new one

@JayCBR1100xx 10 days ago

What annoys me about the logo is that’s it’s following this trend of minimalist, dull, boring and unrecognizable logos.
There’s no character at all to it.

@y_fam_goeglyd 10 days ago

I love the idea of "reminiscing" about the parents' garage. Had you not shown the hotel logo first, I wouldn't have seen the possible connection. Keeping the kiwi is absolutely right. I think it's just right.

@IansUToob57 9 days ago

plus there's the advantage of not needing a graphic designer, when you can just use a default sans serif font off any computer.

@EtoisDreaming 9 days ago

the new logo looks to me like a Logo of a Tech Company

@WildKiwiNZ 10 days ago

As a kiwi, seeing Bruce be honoured in this way is wonderful. Our young kiwi who deared to dream. Lawson seems like a really interesting possibility now

@neoamaru 10 days ago

Zak is keen on wiping every trace of Ron Dennis' legacy...

@alphaomega154 9 days ago

i dont know why it is such a buzz. mclaren never had a logo. the one you see in the F1? thats not mclaren car's logo. thats sport team logo. the mclaren i know in road cars always TEXT. never symbol.

@Anthaony 10 days ago

imo i think the change is due to them wanting to enter in the cosmetic industry. that being said i absolutely hate it, like i get they're paying homage to the logo that used to be outside their garage in new zealand but my word it lacks so much aura compared to the old font with the speed mark hanging right over the letter 'N'.

@little-miss-sunshine123 4 days ago

As a designer who is cough cough old enough to have experienced many genres of design I have been a fan of the graphic design and branding of MCL in general the last few years. The logo is just a small part of the brand experience. It sits over photos, graphics and other elements which carry so much of the leg work of visual identity. I like the nod to the history, and a clean logo sits well and does not 'fight' with any background. IMO the design and marketing team are doing a great job (just don't tell Zak I think that!)

@philreed3983 9 days ago

when company's mess with things that need not be messed with

@Jigds 10 days ago

MçLaw's informative update

@evilSapphie 9 days ago

I like this new logo. It's subtle but the one accent it has is a very deliberate reminder that it's not mclaren, some made up corporate branding name, but McLaren, the name of a guy who was passionate about cars and has ended up with a legacy he could probably have never dreamed of. Something that has some soul behind it. One need only look to T G Jones to see what a real example of soulless corporate rebranding looks like.

@Patrickplayz004 9 days ago

I think history to the new logo is an acknowledgment to Bruce McLaren and the history McLaren has made the racing teams have a lot of respect to Bruce McLaren there founder and drivers like senna, mika and the legacy McLaren as a racing team and as a car manufacturer and the racing teams have always acknowledged the importance of the team’s history especially this year when they did the 1000 grad Prixs in formula 1 when they had some of the most iconic and historic f1 cars driven by Oscar, lando and mika and they did the photo with the driver who have driven for the the team so far I think it’s going to be a challenge to show that this logo is a step forward