Before we knew it, the "Watami" signs were disappearing, while Torikizoku continued to survive, maintaining the same name.

Why did two izakayas, both serving customers after work, change their signs while retaining their names?

We'll compare the shift in business model from a general izakaya to one specializing in chicken dishes, Torikizoku's system of linking yakitori with a uniform price, and the impression that a restaurant name gives customers—"what should I eat here next?"

In the latter half of the video, we'll explore why Watami, which had once phased out the "Watami" name, reused it in a different type of business.

Are there any izakayas you used to frequent still operating under the same name?

Please share the dishes you often ordered back then in the comments section!

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#Watami #Torikizoku #SlowExplanation

▼Sources

Watami Co., Ltd. "Brand History 1992"
https://www.watami.co.jp/corp/brandhi...

Watami Co., Ltd. "Brand History 2016"
https://www.watami.co.jp/corp/brandhi...

Watami Co., Ltd. "Shareholder Communication Newsletter" Vol. 24
https://www.watami.co.jp/ir/return/pd...

Torimero III "Brand Concept"
https://torimero.com/concept/

Miraizaka "10th Anniversary of Brand & Grand Menu Renewal"
https://miraizaka.com/news_list/13240/

Torikizoku "About Torikizoku"
https://torikizoku.co.jp/about/

Torikizoku "40th Anniversary Site"
https://torikizoku-40th.jp/

Eterna Co., Ltd. Eternal Hospitality Group "History"
https://eternal-hospitality.co.jp/com...

Torikizoku "Price Revision Notice"
https://torikizoku.co.jp/assets/uploa...

Watami Co., Ltd. "Opening of Watami Yakiniku Restaurant No. 1"
https://prtimes.jp/main/html/rd/p/000...

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