【再アップ】ディズニーを超えられるか？森岡毅の“ジャングリア戦略”【豊島晋作のテレ東経済ニュースアカデミー】（2025年2月5日）
テレ東BIZ ダイジェスト
97,363 views
★The full version (42 minutes) is now streaming on "TV Tokyo BIZ" (first-time subscribers get 14 days free until August 8th!) ⇒ https://txbiz.tv-tokyo.co.jp/academy/...
*After the newly filmed scene at the beginning, we're replaying the video released in February 2025.
"Junglia Okinawa," built on the site of a vast former golf course in northern Okinawa, opened on July 25th. This large-scale project, funded by several Okinawan companies, is led by Takeshi Morioka, CEO of the marketing group "Katana." TV Tokyo WBS main anchor Shinsaku Toyoshima will thoroughly discuss Morioka's strategy for attracting many inbound tourists and aiming for future global expansion, his visitor forecasts using mathematical models, and the future of "Katana," which aims to go public.
Morioka's book, "Strategic Theory of Probabilistic Thinking: How to Increase Sales," is a completely original work.
For more details, please visit the following website:
https://www.diamond.co.jp/book/978447...
Shinsaku Toyoshima's book, "I Want to Tell the Japanese People: International Politics as Culture - Gaining the Ability to Foresee the Risks of War," is now on sale at the following websites and in bookstores nationwide.
https://www.amazon.co.jp/dp/404606658X
For those who want to learn about marketing 👇
Marketing group "Katana" CEO Takeshi Morioka's "Junglia" Strategy [Unreleased Interview]
ジャングリア沖縄オープン！マーケティング集団「刀」森岡毅CEOの戦略とは？【未公開イ...
Gaia no Yoake [Creating a New Market in Okinawa! ~3 Years of Close Coverage of Junglia~] (Broadcast July 25, 2025)
https://txbiz.tv-tokyo.co.jp/gaia/vod...
#JungliaOkinawa #ShinsakuToyoshima #TakeshiMorioka #Disney #ImmersiveFortTokyo #USJ #Marketing
20 Comments
・ネスタリゾート神戸
・西武園ゆうえんち
・長崎ハウステンボス＊
・イマーシブフォート東京
・ジャングリア沖縄
＊刀は2022年10月からハウステンボスのブランディング・運営支援を担っているが、ハウステンボスの純利益は未だにコロナ禍前の2019年の数字を大幅に下回っている
ちなみに株式会社刀の設立は森岡氏がUSJを退社した後の2017年なので、諸説あるUSJのV字回復と株式会社刀は全く関係がない
0から1を作り出す人が天才で
1を100にするのが秀才で
数字を減らないようにするのが普通の人達だと思います
森岡さんは特殊な人で数を本当の数より大きくみせる才能の人なんだと思います
しかしどこかのタイミングでそれが幻だったと気づく時がきてしまいます
今はネットの時代で、大きくみせても本当の数を見てきた＝この場合体験者達がネットで広めてそこで決まってしまいます
今回がその事例だっだと思います
森岡さんはクリエイティブなことには携わらず、誰かプロフェッショナルな人達をヘッドハンティングしその人達に業務を任せ、それを森岡さんがやってるスタンスにしてメディアにでて広報係として活躍することが良かったんだと思います
【再アップ】ディズニーを超えられるか？森岡毅の“ジャングリア戦略”【豊島晋作のテレ東経済ニュースアカデミー】（2025年2月5日）
テレ東BIZ ダイジェスト
97,363 views
★The full version (42 minutes) is now streaming on "TV Tokyo BIZ" (first-time subscribers get 14 days free until August 8th!) ⇒ https://txbiz.tv-tokyo.co.jp/academy/...
*After the newly filmed scene at the beginning, we're replaying the video released in February 2025.
"Junglia Okinawa," built on the site of a vast former golf course in northern Okinawa, opened on July 25th. This large-scale project, funded by several Okinawan companies, is led by Takeshi Morioka, CEO of the marketing group "Katana." TV Tokyo WBS main anchor Shinsaku Toyoshima will thoroughly discuss Morioka's strategy for attracting many inbound tourists and aiming for future global expansion, his visitor forecasts using mathematical models, and the future of "Katana," which aims to go public.
Morioka's book, "Strategic Theory of Probabilistic Thinking: How to Increase Sales," is a completely original work.
For more details, please visit the following website:
https://www.diamond.co.jp/book/978447...
Shinsaku Toyoshima's book, "I Want to Tell the Japanese People: International Politics as Culture - Gaining the Ability to Foresee the Risks of War," is now on sale at the following websites and in bookstores nationwide.
https://www.amazon.co.jp/dp/404606658X
For those who want to learn about marketing 👇
Marketing group "Katana" CEO Takeshi Morioka's "Junglia" Strategy [Unreleased Interview]
ジャングリア沖縄オープン！マーケティング集団「刀」森岡毅CEOの戦略とは？【未公開イ...
Gaia no Yoake [Creating a New Market in Okinawa! ~3 Years of Close Coverage of Junglia~] (Broadcast July 25, 2025)
https://txbiz.tv-tokyo.co.jp/gaia/vod...
#JungliaOkinawa #ShinsakuToyoshima #TakeshiMorioka #Disney #ImmersiveFortTokyo #USJ #Marketing