How to apply, store and make a bottle last for years is all in my three books, The Fragrance Trilogy. Scan the QR code at 5:22 in the video.

Your cologne isn't weak. Your skin, your spray spots and your bathroom shelf are working against it. Ten mistakes I watched men make for thirty years at the fragrance counter, and the simple fix for each.

0:00 The cologne that vanished by ten o'clock
1:17 10. Spraying on dry skin
2:17 9. Rubbing your wrists together
3:02 8. Spraying the wrong spots
4:05 7. Too many sprays, or too few
5:30 6. Trusting your own nose
6:31 5. Storing your bottle in the bathroom
7:30 4. Judging it on a paper strip
8:31 3. Assuming it smells the same on everyone
9:55 2. Thinking concentration decides everything
11:06 1. Wearing the same thing everywhere, all year
12:19 Which one were you doing wrong?

#fragrance #cologne #mensfragrance #perfume #fragrancetips