SHŌ ITO — my own small-batch niche fragrance brand, join the waitlist for new drops: https://shoitotokyo.com/?utm_source=y...
(I also write a free weekly fragrance newsletter there — no ads, nothing for sale.)
Most men waste thousands of dollars building fragrance collections they never actually use. In this video. In this video, I break down the only seven fragrance categories you truly need, from daily drivers and professional scents to night-out powerhouses and personal signatures.
TIMESTAMPS
0:00 Intro
1:05 Daily driver and professional essentials
5:33 Formal fragrances explained
7:38 Night-out scents and attraction
9:45 Summer fragrances for hot weather
11:54 Winter fragrances and cold weather power
13:58 Finding your signature scent
16:29 How to build your collection strategically
SHŌ ITO — my own small-batch niche fragrance brand, join the waitlist for new drops: https://shoitotokyo.com/?utm_source=y...
(I also write a free weekly fragrance newsletter there — no ads, nothing for sale.)
Most men waste thousands of dollars building fragrance collections they never actually use. In this video. In this video, I break down the only seven fragrance categories you truly need, from daily drivers and professional scents to night-out powerhouses and personal signatures.
TIMESTAMPS
0:00 Intro
1:05 Daily driver and professional essentials
5:33 Formal fragrances explained
7:38 Night-out scents and attraction
9:45 Summer fragrances for hot weather
11:54 Winter fragrances and cold weather power
13:58 Finding your signature scent
16:29 How to build your collection strategically