Fedmart vs Fedco: How This Rivalry Started Over One "No"
Yesterdays Brands
2,293 views
This is the story of both chains. The postal workers who started Fedco in Los Angeles in 1948. The warehouse on Main Street in San Diego, across from the tuna canneries. The fair trade lawsuits that turned into free advertising, the partnership that cost Sol his own company, and the Price Club warehouse he opened next. And where the idea finally ended up, from Sam Walton's store name to Costco.
Subscribe to Yesterday's Brands, and tell us in the comments which store you want covered next. @yesterdaysbrands
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Fedmart vs Fedco: How This Rivalry Started Over One "No"
Yesterdays Brands
2,293 views
This is the story of both chains. The postal workers who started Fedco in Los Angeles in 1948. The warehouse on Main Street in San Diego, across from the tuna canneries. The fair trade lawsuits that turned into free advertising, the partnership that cost Sol his own company, and the Price Club warehouse he opened next. And where the idea finally ended up, from Sam Walton's store name to Costco.
Subscribe to Yesterday's Brands, and tell us in the comments which store you want covered next. @yesterdaysbrands
If you shopped at both FedMart and Fedco, which one got more of your paycheck? Let me know down below.