20 Microbrand Watches I’d Buy RIGHT NOW

Jag's Watches

Jag's Watches

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Microbrands are leading innovation in watch collecting right now.
In this video I break down 20 microbrand watches I would genuinely buy in 2026 — across all price points.
From integrated sports watches and titanium field pieces to stone dials, ceramic cases and hand-guilloché artistry.
If you think microbrands are just “budget alternatives,” this list might change your mind.
Which one are you choosing?

0:00 – Microbrands Are Taking Over
1:22 – F77 SST Green Aventurine MK2
1:59 – Wren Diver 38 Seafoam
2:23 – Maen Manhattan 37
2:54 – Brew Metric Retro Dial
3:16 – Atelier Wen Perception
3:48 – Sponsor: Closing the Tactile Gap
4:51 – Dennison ALD Tiger Eye
5:30 – Lorier Neptune
5:46 – RZE Valour 38
6:06 – Furlan Marri Nero Sabbia
6:29 – The Clocktower First Edition
6:59 – Echo/Neutra Rivanera
7:26 – Serica 8315 Desert Red
7:58 – Beaucroft Element Ocean Blue
8:31 – Christopher Ward The Twelve 660
9:11 – Evermont 38
9:59 – Earthen Summit Overcast MK II
10:24 – Beaubleu Seconde Française Salmon
10:46 – Awake Sơn Mài Frosted Leaf
11:13 – Straum Jan Mayen
11:45 – Vertex M36 Bronze 36 Black