missed y'all ♥🎀

Yuna consistently goes viral for just vibing, it really is crazy that she hasnt been at the center of the groups marketing more

The untouchable comeback with lia after a 10 month hiatus would have been such a good idea.

I was so mad when they released Born to be and Untouchable without Lia. Because it was exactly what we wanted from the group.

It’s also because of the oversaturation of girl groups debuting. The competition they had before between the other groups aren’t as low as it use to be.

For me the promotion strategy is the problem. Because only sending them music shows isn’t working and they stopped buying them @ds.. since cake era fans are the ones donating to the fanbases to buy @ds.

The members have huge potential in Korea and JYPE doesn’t cares to promote them. Yuna has the “IT” girl energy, Chaeryeong goes viral anytime she goes on a variety show and Lia goes viral anytime she sings in her rnb style or do a photo shot, and all the members are great at MCing

You're so right about "Girls" being a wake-up call for SM in regards to creative stagnation. Aespa hasnt missed after that (my opinion)

They peaked at debut. And you're right about Yuna. I don't know why they aren't pushing her more

I’m watching this after “Gold” and I honestly hope they take time off to like you said “go back to the drawing board”. i feel like they really need it. Jyp needs to wake tf up. I don’t personally listen to Nmixx, but what they’ve done with the group with their creative direction is a a great example.

Itzy HAS experienced one of the nastiest hate trains tho. The members practically broke down on national tv over it and were open about their severe low self esteem issues AND it literally drove lia to a 10 month long hiatus...

While yes, the music and pretty much everything jype has been doing with them since 2022 hasn't been the best (quite disappointing imo), there's a VERY CLEAR difference between criticism vs hating everything down to how the members look, speak, eat, act, etc. I mean, at the peak of it, there were THREE hate tweets with over 100k likes & several others with tens of thousands (literally came across one TODAY with over 20k)... beyondddd insanity

I need people to understand that the MITM "hate" does not in anyway compare to the Sneakers/Boys like You hate. MITM was still incredible successful, yes there was concern and criticism but it wasn't was detrimental as people make it seem.

i love mafia in the morning i never understood the dislike😭it’s what got me into the group

JYP entertainment lacks creative direction, there is no concept development

I really likes my imaginary friend kinda surprised it didn’t do well

For me " boys like you " didn’t do it for me at all while " untouchable " sounded great for me. And yes music is subjective,
but I feel as if they lost their original plot/ concept and sound and that’s why people didn’t tune in.  (For example : Ive, yes they change sounds but it’s still elegant enough to be unique to them ).This is why concept and consistency is important people. This is also what helped many groups to be successful. If anything I think JYP should promote more of Itzy's strengths ( promote them everywhere until the general public is tired of them  ). So where the hell is the marketing team of Itzy ?

When Itzy released Ringo, I was like dayuuuuuum where is this in their Korean releases because we haven’t seen this since Loco. And then they did it in a Korean release which was SO REFRESHING, but without Leah… Like I’m glad that she got a chance to fully recover, but it’s so disappointing that we got the good songs without her. It’s not even like a Handong situation where I can pick out what her lines are supposed to be.

JYPE really needs to figure out their marketing department since they don’t really know how to properly market any of their groups at the moment, and they keep doing bait and switches. They did it with Nmixx too, where I was so excited for that acapella teaser and those girls actually have the vocals to pull it off.

This video makes me understand why girl group stans are so cutthroat. The competition is wild-

i agree and disagree.
i agree that jyp fumbled with itzy ever since sneakers and that criticism is very needed in their case. i also agree with the fact that midzys try to paint every little ounce of criticism as hate. however i disagree that there was no hate train. hating sneakers and boys like you is one thing but the whole yuna pick me fiasco, the hate lia got even though she was on hiatus and kpop stans starting to deny itzys dance and performances abilities, calling them names and whatever. Those are all things that did happen at that time and kpop stans just played it off with "yeah but sneakers and boys like you were bad" and "i'm just criticizing it"

JYP Entertainment’s marketing strategy is so trash

Bru some former jype employee revealed that jype doesn’t even have a marketing team😭✌️