What happens when you leave behind the life you know and start again in a new country?

In this episode of Saudi Life: Unpacked, Frankie sits down with Diala Fawaz, founder of Cook & Craft, to talk about starting over in Saudi Arabia, building a family, and creating a business from a personal need.
Diala shares her journey from Dubai to Riyadh, moving to Saudi as a single woman and building a new life in the Kingdom. She opens up about finding community, meeting her husband, embracing motherhood and eventually taking the leap into entrepreneurship.

After years working in strategy and operations, Diala turned a challenge she experienced in her own home into Cook & Craft - a food brand designed to make everyday family life easier while keeping quality and care at the heart of every meal.

A conversation about reinvention, ambition, motherhood and building something meaningful in Saudi Arabia.

SHOWNOTES:
Diala Fawaz’s journey from Dubai to Riyadh and starting a new life in Saudi Arabia
Moving to Saudi as a single woman and building community in the Kingdom
How motherhood inspired the idea behind Cook & Craft
Turning a personal challenge into a business opportunity
Building a food brand designed around modern family life
The realities of balancing motherhood, entrepreneurship and ambition
Female entrepreneurship and the opportunities for founders in Saudi Arabia
Why solving real problems is the key to building a meaningful business
The future vision for Cook & Craft and creating convenience for families

PRODUCT AND RECOMMENDATION:
Cook & Craft Frozen Range
Cook & Craft Deli Line
Cook & Craft Meal Kits

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