Prahlad Kakkar is one of India’s most iconic ad filmmakers. He is the man behind some of the most memorable commercials in Indian advertising history, including “Yehi Hai Right Choice Baby! Aha!” for Pepsi and the “2 Minutes!” Maggi noodles ad. Known for his sharp wit, creativity, and fearless storytelling, he is called the ‘adman’ of India. For over 40 years, Kakkar has changed how brands talk to people through advertisements.
In this episode of the ANI Podcast with Smita Prakash, Prahlad Kakkar talks about the golden era of Indian advertising, his collaborations with Bollywood stars like Shah Rukh Khan, Aishwarya Rai, and Priyanka Chopra, and the unforgettable Salman–Aishwarya feud that made headlines.
He shares insights into how ads became a mirror of Indian society, the craft of storytelling in 30 seconds, and why today’s advertising world lacks the madness and maverick spirit it once had.

#AniPodcast #PrahladKakkar #AishwaryaRai #SalmanKhan #ShahRukhKhan #Bollywood

Timestamps

00:00 – Coming Up

02:03 – Intro

02:40 – Iconic Ads

03:33 – Prahlad’s Favourite Ad

08:19 – Pepsi Ad Story

11:40 – Aishwarya’s Pepsi Casting

14:57 – Aamir’s Pepsi Casting

17:58 – Maggi Ad Idea

26:17 – Maggi Ketchup Ad Story

35:06 – Understanding Audience Pulse

39:12 – When Actors Misfit Ads

41:14 – Big B as Perfect Fit for Ad

44:23 – Shabana & Smita Era

49:57 – Aishwarya vs Sushmita

53:21 – Aishwarya–Salman Feud

57:37 – Sridevi & Hema Era

1:01:33 – Ad Films vs Feature Films

1:02:45 – Deepika–Priyanka 'Clash'

1:04:50 – Quick Reactions on Stars

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