Why are we so susceptible to persuasion? In this episode of The Curiosity Shop, Brené Brown and Adam Grant discuss a tip Brené picked up from Seventeen magazine in the ‘80s and end up exploring why we fall for misinformation and persuasive messaging. They examine how vulnerability makes us more receptive to fear-based messaging, how appeals to authority can sometimes stand in for real evidence, and why recognizing misinformation isn’t always enough to protect us from it. Brené and Adam also consider the role of belonging, including the ways our desire for connection, community, and shared identity can make certain ideas especially persuasive. Along the way, they develop a practical framework for resisting unwanted influence: recognize your vulnerability, build your persuasion literacy, and trace information back to its source.

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About The Curiosity Shop:
Research professor Brené Brown and organizational psychologist Adam Grant are partnering on a new weekly podcast grounded in an unflinching commitment to learning and unlearning. At a time when public discourse rewards certainty over inquiry, The Curiosity Shop features two of the world's most sought-after experts on connection, change, and leadership making the case for slowing down, asking better questions, and embracing informed complexity over easy answers. Bringing together their left and right brain sensibilities — she’s a qualitative researcher; he’s a quantitative researcher — they explore some of the defining questions of our time, unpack the research reshaping how we live, lead, and love, and dive deep into the ideas, evidence, and cultural moments intriguing them the most.

New episodes drop every Thursday.

Part of the Vox Media Podcast Network.

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Chapters:
00:00 Welcome to The Curiosity Shop
01:23 Cold Water Hair Rinses and 17 Magazine
02:50 "Made to Stick" and the SUCCESS Principles
06:10 Robert Cialdini and "Dispelling the Illusion of Invulnerability"
10:13 Why Vulnerable Moments Make Us Easy Targets
15:07 Deconstructing a "Toxic Products for Newborns" Video
19:27 Expert Opinion vs. Real Evidence
22:50 The Sleeper Effect: Forgetting the Source
23:47 "May the Source Be With You"
25:10 Step 1: Own Your Vulnerability
27:29 Step 2: Build Persuasion Literacy
29:04 Step 3: Chase the Message Back to the Source
31:46 AI Doomsday Fears and Vested Interests
37:16 Conspiracy Theories and Science Denial
39:30 The Need to Belong and "Common Enemy Intimacy"
46:01 Teaching Persuasion Literacy in Schools
47:37 Book Recommendations: "Foolproof" and "Lump"

Show Notes: http://thecuriosityshop.com/podcast/r...

Resisting Influence in an Over-Influenced World | The Curiosity Shop
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