Alba Luz Hoyos has 41 years of experience in the financial world and has worked with more than 250 companies. She's always seen the same thing: businesses that didn't understand their own money... and paid a high price for it.

In this episode, you'll learn to read your business's true financial figures, why increased sales don't necessarily mean higher profits, and how to detect if your company is in trouble before it's too late.

00:00 Intro
01:42 Who is Alba Luz Hoyos?
03:02 What is financial management?
08:32 Treasury: why the ledger is the best financial tool
12:30 Why treasury allows you to predict and accounting doesn't
16:41 The power of having the numbers in your head
19:37 How to make sales projections
22:47 "Accounting is an autopsy"
25:46 How often should you review the accounts?
26:51 The two questions you need to know if a company is in trouble
28:45 Why cash is the lifeblood of a company
29:50 P&L, EBITDA, and cash
32:48 Working capital and the trap of accumulating inventory
38:49 The art of freeing up cash: when it's worth selling inventory at a loss
40:05 How to move the financial keys
44:40 The hidden cost of working capital Work
49:48 Why you should obsess over your competitors' metrics
52:36 Why 3 metrics are enough

SOCIAL MEDIA AND GUEST WEBSITE:
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YouTube: @estrategiaenaccion

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HOST: DAVID LLANO
Instagram: davidllanop

AUDIOVISUAL PRODUCER: DANIEL MÁRQUEZ
Instagram: danimarquez___