Everything's new for Sally! She's heavily pregnant with her third child. And she has big plans. Will she now take her food empire to the international stage? Could she even become Germany's first female food billionaire?

Over 2.2 million YouTube subscribers. 25 million video views per month. More than 80 employees. Over 2,000 of her own products.

In this episode of TOMorrow, Tom Junkersdorf meets Germany's baking and cooking queen, Sally Özcan, the founder of Sally's World. Right on her own company campus, Sallycon Valley.

Fourteen years ago, Sally was a primary school teacher and started uploading baking videos to YouTube. Today, she has built her passion into a food empire. With a reach in the millions, her own online shop, cooking and baking products, three consecutive SPIEGEL bestsellers, and even a Sally's Café in Europa-Park.

But now a new chapter begins. After the breakup, Sally runs her company in her own way. How does this change her life and her business? And how big can Sally's world still become?

Can a German food creator become a global brand? What opportunities does international expansion offer? And can she build a company that thrives even without her constant presence on camera?

Sally speaks very openly about her entrepreneurial restart, leadership, setbacks, social media, and her future plans.

And, of course, about the big question: Can Sally's world one day become as big internationally as Dr. Oetker? Will Germany's most famous baking creator eventually become a food billionaire?

WIN 1 OF 10 BOOKS BY SALLY!

We're giving away 10 copies of her new recipe book, "Wintertime with Heart"!

How can you win? It's easy: Just leave a comment telling me if you think Sally's world has the potential to become an international billion-dollar brand. And subscribe to TOMorrow so you never miss an episode!

A TOMorrow episode about success, change, entrepreneurship, personal branding, and the courage to reinvent your life.

0:00 I write recipes at 4 a.m.

1:50 Why "Sallycon Valley"?

2:28 Staying positive in times of crisis
5:12 Why baking makes you happy
7:18 4:12 a.m.: WhatsApp to the team
8:50 The content machine
10:17 My efficiency secret: Putting my phone away
13:00 A tour of Sallycon Valley
15:30 12 videos in one day
18:22 Creator, brand, entrepreneur – and pregnant
21:50 Podolski, Knossi & Montana Black as guests
23:26 Why Waghäusel and not Berlin?

25:45 YouTube introduces shorts: "You're ruining long-form videos"
30:05 I don't understand TikTok – trusting the team
32:06 Why I don't do clickbait
34:06 Why creator products fail
37:08 2000 products – and why there are fewer
39:36 Million-dollar revenue & my immigrant parents
42:33 From elementary school teacher to entrepreneur
45:55 "Just stay a teacher!"

48:33 The breakup in 2023
51:36 "You're just the face in front of the camera"
53:55 "Only stretch your feet as far as the duvet allows"
57:18 Backstreet Boys instead of a VIP lounge
58:40 My first video in 2012 & why I never gave up
1:02:22 Will I ever run out of ideas?

1:03:40 Nothing gets painted here – & the big jelly fail
1:05:30 My new book “Wintertime with Heart”
1:07:40 Martha Stewart as a role model: Will Sally become a unicorn?

1:11:05 I am the brand
1:13:21 My advice to my 20-year-old self