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Nerd Show

Nerd Show

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Do you remember how strange Sunday mornings on broadcast TV used to be? Fishing programs, truck drivers, cartoons, variety shows, religious programs, and all sorts of content appearing one after the other without any apparent logic.

But that wasn't simply a messy schedule.

Behind those time slots was a business model that moved a lot of money, helped broadcasters through difficult times, and opened doors for some of the best-known names in Brazilian television.

In this video, we'll go back behind the scenes of old-school TV to understand who really controlled certain time slots, why so many unlikely programs managed to stay on the air, and how this system helped shape the television that marked a generation.

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