The History of Oats — The Crop Nobody Respected Until It Was Expensive
Crumb Lore
10,021 views
From weed to “horse feed” to a $10 billion empire — the history of oats is way stranger than it has any right to be.
In this episode of Crumb Lore, we trace the unbelievable rise of oats:
🌾 mocked by the ancient Greeks
🏴 used as an insult against Scotland by Samuel Johnson
🥣 reinvented as America’s breakfast cereal
❤️ validated by science for heart health
☕ transformed into oat milk and turned into a global obsession
This is the story of how one of history’s lowest-status grains kept surviving every era that tried to write it off.
If you love strange food history, forgotten business battles, and the origins of everyday things, you’re in the right place.
👍 Like the video if oats just earned a little more respect
💬 Comment the next food history rabbit hole we should explore
📌 Subscribe to Crumb Lore for more deep dives into the hidden history of what we eat
#Oats #FoodHistory #OatMilk #QuakerOats #HistoryDocumentary #SamuelJohnson #ScottishHistory #BreakfastCereal #BusinessHistory #CrumbLore
00:00 Intro
02:51 Oats Conquer Scotland
05:38 America’s Oatmeal Pioneer
08:17 Quaker Oats And The Branding Revolution
11:27 The Horse Feed Boom And Collapse
13:27 The Science That Saved Oats
16:46 The Invention Of Oat Milk
19:21 Oatly Reinvents The Brand
20:27 How Cafes Made Oat Milk Go Viral
22:01 Oatly Becomes A Ten Billion Dollar Company
23:31 From Ancient Weed To Modern Staple
25:07 Outro
13 Comments
❤❤❤❤ Thank you farmers❤❤❤❤
Zillions of blessings,
Esther St Juste
The History of Oats — The Crop Nobody Respected Until It Was Expensive
Crumb Lore
10,021 views
From weed to “horse feed” to a $10 billion empire — the history of oats is way stranger than it has any right to be.
In this episode of Crumb Lore, we trace the unbelievable rise of oats:
🌾 mocked by the ancient Greeks
🏴 used as an insult against Scotland by Samuel Johnson
🥣 reinvented as America’s breakfast cereal
❤️ validated by science for heart health
☕ transformed into oat milk and turned into a global obsession
This is the story of how one of history’s lowest-status grains kept surviving every era that tried to write it off.
If you love strange food history, forgotten business battles, and the origins of everyday things, you’re in the right place.
👍 Like the video if oats just earned a little more respect
💬 Comment the next food history rabbit hole we should explore
📌 Subscribe to Crumb Lore for more deep dives into the hidden history of what we eat
#Oats #FoodHistory #OatMilk #QuakerOats #HistoryDocumentary #SamuelJohnson #ScottishHistory #BreakfastCereal #BusinessHistory #CrumbLore
00:00 Intro
02:51 Oats Conquer Scotland
05:38 America’s Oatmeal Pioneer
08:17 Quaker Oats And The Branding Revolution
11:27 The Horse Feed Boom And Collapse
13:27 The Science That Saved Oats
16:46 The Invention Of Oat Milk
19:21 Oatly Reinvents The Brand
20:27 How Cafes Made Oat Milk Go Viral
22:01 Oatly Becomes A Ten Billion Dollar Company
23:31 From Ancient Weed To Modern Staple
25:07 Outro