Vespa 400 : l'italienne que Fiat a tuée et que la France a sauvée

Garage du Passé

Garage du Passé

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Vespa 400: The Italian car that Fiat killed and France saved.

In 1956, Piaggio, the creator of the world's most famous scooter, finally had its first car. It was ready, it ran, and it would never run in Italy. A simple phone call from Turin was all it took: Fiat forbade all Italian suppliers from delivering a single part to Piaggio, under penalty of losing their own orders. No lawsuit, no scandal, not a single line in the press. Just a silent embargo that made production impossible in its own country.
So Piaggio did what no one in Turin had imagined: it crossed the Alps. Destination: Fourchambault, in the Nièvre region, to ACMA, a factory itself created to circumvent French customs. The bodywork was entrusted to Facel, the manufacturer of the Facel-Vega. The headlights came from Auteroche, the locks from Ronis, the carburetor from Solex, the starter from Paris-Rhône, and the ignition from Ducellier. Upon arrival, only one Italian part remained in the entire car: a Borgo piston.

393 cc, 2 cylinders, 2-stroke, 12 horsepower, 90 km/h, 2.85 m long, 375 kg. Presented on September 26, 1957, at the Pré Catelan with three legendary drivers, and entered in the Monte Carlo Rally in 1958 with the blessing of Juan Manuel Fangio, the Vespa 400 reached 12,130 units in 1958 before its sales plummeted. 34,017 cars were sold in four years, then silence in 1961. Why did this Italian car, in exile, fail despite improving every year and its price decreasing? And why, 70 years later, might the winner of this battle not be who you think?

Music used in this video: Eyes of Glory - Aakash Gandhi / When Johnny Comes Marching Home - Cooper Cannell.
The photographs are from archive.org and are in the public domain.