Want to sell T-shirts on Etsy? This step-by-step tutorial goes from zero to a finished listing: we research what sells, make five original Christmas and fall designs with a free AI image tool, get them print-ready, batch the listing photos and a listing video, write the tags, check the price, and set up print-on-demand with Gelato, so every shirt is printed and shipped only after it's sold.

No characters, brands, sports teams, celebrities or song lyrics: trademark reports get Etsy listings removed and can close a shop. Everything in this video is original.

Chapters
0:00 What we'll build
0:31 Find what sells on Etsy
2:31 The rules: original designs only
3:22 Pick a niche and five design ideas
4:27 Make the designs with AI (Google Flow)
6:19 Make them print-ready: background, size, check
8:31 Mockups and a listing video, in one batch
10:27 Print-on-demand with Gelato
12:40 Tags, title and price
13:39 Finish the listing on Etsy (illustrated example)
15:14 Your checklist and next steps

Free tools used in this video
Background remover: https://scaylr.io/background-remover....
AI image upscaler (print size): https://scaylr.io/image-upscaler.html
Is My Design Ready? (POD file checker): https://scaylr.io/pod-design-checker....
AI Etsy tag generator: https://scaylr.io/etsy-tag-generator....
Etsy fee & profit calculator: https://scaylr.io/etsy-fee-calculator...
Free Etsy listing video maker: https://scaylr.io/listing-video-maker...
Christmas mockup templates: https://scaylr.io/mockups/christmas
Batch mockup studio (free plan: 30 mockups a day; automatic listing videos are on Pro): https://scaylr.io/

Print-on-demand
Gelato: https://try.gelato.com/scaylr
Disclosure: this is our referral link. If you sign up through it, we may earn a commission.

Google Flow (AI images, Nano Banana): https://flow.google.com

Etsy's rules mentioned in the video
Creativity Standards (AI designs, production partners): https://www.etsy.com/legal/creativity
Working with production partners: https://help.etsy.com/hc/en-us/articl...
Listing photo rules (mockups, personalised items): https://www.etsy.com/legal/policy/lis...
Intellectual property policy: https://www.etsy.com/legal/ip
How to create a listing: https://help.etsy.com/hc/en-us/articl...

The five prompts (Google Flow, Nano Banana 2; we kept the cleanest of a few versions).
Each prompt ends with: "Centred, with empty space around it. Plain solid white background, no shadow, no frame, no texture, no T-shirt, no mockup."
1. Cozy Christmas: A simple flat illustration of a steaming mug of hot cocoa with three marshmallows and a small sprig of holly, bold clean outlines, limited colours: red, cream, forest green and warm brown. Above the mug, the words "Cozy Christmas" in friendly rounded hand lettering.
2. Christmas Crew 2026: A simple flat illustration of a short string of round Christmas lights in red, green and gold, curving above the words "Christmas Crew" with "2026" underneath in smaller letters, bold clean outlines, limited colours.
3. Christmas Nurse Crew: A simple flat illustration of a stethoscope curled into the shape of a Christmas wreath, with a red bow and a few small green leaves, bold clean outlines, limited colours: red, green, light blue and silver grey. Under it, the words "Christmas Nurse Crew" in friendly rounded cream hand lettering with a thin dark outline.
4. Merry Teacher: A simple flat illustration of a small Christmas tree made of stacked coloured pencils, with a yellow star on top, bold clean outlines, limited colours: green, red, yellow and wood brown. Under it, the words "Merry Teacher" in friendly rounded cream hand lettering with a thin dark outline.
5. Thankful: A simple flat illustration of a pumpkin pie with one slice cut out, surrounded by a few orange and golden autumn leaves, bold clean outlines, limited colours: orange, golden yellow, cream and brown. Under it, the word "Thankful" in friendly rounded cream hand lettering with a thin dark outline.

The example shop in this video is blurred on purpose; its public stats were read on 3 October 2026.
The Gelato steps and the Etsy form are illustrations based on public help pages; the fee calculator uses example numbers.
Narration in this video uses an AI voice.

#etsyseller #printondemand #etsytshirts #etsyforbeginners #christmasshirts